Tenderness is what the TOUS jewelry brand with a hundred-year history speaks about. It was they who, having appeared on the market in the distant 1920, turned the world of jewelry - after all, the main thing for them is not prim classics at all, but unsurpassed originality that meets the requirements of the most darting hearts. Jewelry brand TOUS, in collaboration with SCPF advertising agency, presents the fourth issue of "Tender Stories" - the brand's new campaign with the Spring-Summer 2016 collection. In addition to the traditional touching silent etude, the audience will see a short postscript in which actress Gwyneth Paltrow, the brand's representative, will tell her tender story in in a light, sophisticated, touching and playful manner to further reveal the brand's value and originality.
Each story reveals from different angles the relationship between men and women: the age difference, temporary barriers and the unconditional love of father and daughter. A new issue of Tender Stories will tell about the power of love that holds the hearts of lovers together, despite the distance between them. Gwyneth Paltrow played a woman forced to be away from her lover, but at the same time to constantly feel his care and tenderness. Traditionally, the producer of these and previous Tender stories was the director Victor Carrie, in his hands the commercial turned into a real work of cinematic art.
Photo source: archives of the press services
Related materials
- Mother Poulard's omelet: a recipe with a story
- Index of red lipstick, or How else to understand the economy
- India: a history of royal visits