What is the first thing you imagine when you hear Pandora? Of course, the iconic Moments bracelet with charms immediately appears before your eyes, which has long become the most recognizable symbol of the jewelry brand. So much so that the jewelry has become a welcome gift for any occasion. And, of course, an item that other jewelry brands regularly copy. Agree, an elegant bracelet with charms that a girl can assemble herself is a rather attractive idea.
2020 will be a special year for this iconic piece. The company was founded in Copenhagen in 1982 by Danish jeweler Per Enevoldsen and his wife Winnie. Pandor has an amazing history, from a local jewelry store in Denmark to the world's largest jewelry brand. Starting with one solid silver ring, Pandor began manufacturing jewelry in Thailand in 1989 with only a few employees. But it was in 2000, 20 years ago, that the unique concept of a charm bracelet was born, which became an international breakthrough that allowed girls to stylize jewelry at their own will.
To celebrate the anniversary, Pandor will re-release the 12 very first Charm 2020 Limited Edition charms. The limited edition pieces are crafted from sterling silver, and each charm bears the Pandora 20th Anniversary badge. They also come with a certificate dedicated to the 2020 celebration. The first to be released is the legendary sweet strawberry charm Strawberry Charm 2020. It recalls the long summer days and the aroma of a juicy ripe berry that awakens four senses at once: sight, smell, taste and touch. It is a beloved charm that has preserved many stories of people around the world.
Photo: archive of press services
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