The Travel Guide by Mercedes-Benz is a project created to support domestic tourism and small and medium-sized businesses. A number of unusual routes along the most picturesque corners of Russia have already been developed especially for him - they are built in such a way that the traveler gets the maximum charge of emotions and impressions, and also has the opportunity to rent a new Mercedes-Benz GLB on special terms from one of the official dealers of the brand located on the way.
“Travel Guide from Mercedes-Benz is a unique project. This is a living organism, which is now being published and is rapidly developing, is constantly being supplemented by new routes, ideas, materials. We are very ambitious in our aspirations. In case of active interest of the audience, we plan to expand the initiative, opening more and more non-standard destinations and providing an opportunity to get real pleasure from traveling around the country. Every traveler will be able to appreciate all the benefits of traveling with Mercedes-Benz vehicles. It is no coincidence that the new Mercedes-Benz GLB is the headliner of the project, as it is the ideal travel companion, thanks to its superior interior capacity and fuel efficient engine range. Very soon it will be available for rent from the official Mercedes-Benz dealers participating in the project”,- commented Elizaveta Verlotskaya, head of the marketing department of Mercedes-Benz-RUS JSC.
The first to test the current routes of the Mercedes-Benz Travel Guide were influencers Svetlana Bondarchuk and Sergey Kharchenko, Katya Ratundalova and Alexei Chuvakhin, as well as Alexander Mazurov with a group of friends - they share their travel impressions on Instagram accounts. The list of routes will be constantly expanding, providing travelers with more and more space to choose, and on the way it will be possible to listen to a specially created podcast in the format of an unusual audio guide, as well as take advantage of bonuses and gifts from project partners.
“Automobile tourism in recent years has become a global trend, and in the current conditions - one of the safe and comfortable ways to continue traveling, especially in nature. In Russia, car travel is only gaining popularity, and we are going to develop and promote this type of tourism as one of our priorities. We have unique opportunities for this. Only in Russia can you comfortably travel by car from the Barents Sea in the Arctic to the subtropics on the Black Sea coast, looking on the road 2 capitals - Moscow and St. Petersburg, cross more than 9 thousand kilometers from Moscow to Vladivostok, seeing the most ancient Siberia with one of the most beautiful roads in the world - the Chuisky tract in Altai, to see the planetary value - Lake Baikal, and of course, the Far East - with its unique landscapes,unique nature and culture”.
“Certainly, the Golden Ring deserves special attention of auto travelers. In cooperation with JSC "Mercedes-Benz RUS" Rostourism is now developing road routes in Russia. And very soon there will be a guidebook, which will first be published in Russian and then in other languages,”said Zarina Doguzova, head of the Federal Agency for Tourism.
Within the framework of the Mercedes-Benz Travel Guide project, two routes are proposed: "Hand-made masterpieces of Tula", where travelers are invited to visit the Romantsevskie mountains, Blue Lakes and the Yasnaya Polyana estate, and the "Pereslavl-Zalessky" route, which includes a visit to Pereslavl-Zalessky, Trinity-Segiev Lavra and hot air balloon flight.
The new Mercedes-Benz GLB features powerful proportions and an off-road design, as well as the optional 4MATIC all-wheel drive and a special off-road lighting system that helps to detect obstacles directly in front of the vehicle at low speeds. And it is also the first compact Mercedes-Benz in this segment available with seven optional seats.
With powerful and fuel-efficient four-cylinder engines, state-of-the-art driver assistance systems, the MBUX infotainment system with intuitive touch controls and comprehensive ENERGIZING comfort control, the Mercedes-Benz GLB is a new member of the family.
Already, anyone can get the routes of the Mercedes-Benz Travel Guide by leaving a request on the website.
Photo: Press Service Archive
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