“Two passions are fighting in the soul of my audience. On the one hand, there is envy. On the other hand, the ability to empathize. If there is a sad situation on the screen that requires the support of others, we receive a bunch of calls from people who want to help. But at the same time, someone else's success does not always make them happy. This happens for another reason - because of the purely Russian habit of being poor, people are embarrassed when someone publicly refuses it. Not to jinx it, not to spoil it, so that happiness does not disappear - this is still a distinctive part of the Russian mentality."
Marie Claire met with Andrey Malakhov ahead of the new TV season.
PERSONALITY SHOW In America, the same Kim Kardashian, being only a socialite and no one else, manages to be a bait for the viewer that they want to swallow at any time. Our attention is riveted to people who creatively make shows from their own personal lives, actively playing along with the audience. Alla and Maxim know that everyone is interested in their family relationship, so they regularly throw cute and mouth-watering snacks to the public.
NEWS - ALSO A SHOW There is a tendency to start a news broadcast with a social issue that will flow into the show. Otherwise, there is no rating. Today, hooked on emotion, you can lead to something serious. In July, there was a divorce between Tom Cruise and Katie Holmes, this news was number one in America, it took military action in Iran to the background. The family drama turned into a show. When a soap opera of this kind grabs the attention of the news departments, it is aerobatics of celebrities who have put their lives on the altar of show business.
Top 5 shows to understand how modern television will develop
1. Program of Ukrainian television X-factor with the host Oksana Marchenko
2. Oprah Winfrey's flash mob with the Black Eyed Peas
3. Opening of the 2012 Olympics in London
4. "Let them talk" program with Philip Kirkorov from an Israeli clinic
5. The first part of the English mini-series "Black Mirror"
Read all of Andrey Malakhov's interviews in the October issue of Marie Claire.