For me photography is another way to express myself. I have a lot of them, and I like them all. In my work there is nothing but creativity - it extends to clothing, graphics, and store design. Now in Moscow, in the Petrovsky Passage, we are opening a new boutique - thinking about it requires a lot of creative energy. I don’t feel sorry for her. But photographs are still a little different, they not only take away, but also help - to express an idea and even find inspiration.
Designer and photographer Paul Smith in his studio.
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Many people can take wonderful photos, especially if they turn off the "here and now" mode.
My photographs can be roughly divided into two categories. Caught moments - moments that I try to capture every day in the camera lens. I take plots straight from life. God rewarded me with observation. The second part is the advertising campaigns that I shoot. True, usually everything in them is known in advance - after all, they are made according to clearly defined conditions that are dictated by the concept. My brain is full of ideas, so when I have a project, I usually already understand how exactly to bring it to life.
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Unfortunately, today there are so many unnecessary photos due to the Instagram program. This is a new genre, they are made precisely in order to live for an hour or two, they do not pretend to be in the future. They do not pretend in vain! I look at them and see that very many people can take beautiful high-quality photographs, but for this it is necessary to change this state “it is important only here and now”, to include in oneself, like in a camera, another mode. The quality of photos depends on how you feel about the camera, on the mood, on the idea, place, model. There are many factors!
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About your favorite photo
Photo of Paul Smith as a child.
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You know, I have one favorite shot. My dad was a really great photographer, he even started an amateur photographer's club in Nottingham, my hometown. He himself printed pictures at home in a dark room in the attic, and I sat next to him while he developed. Once I returned home from school, and he called me and said: "Come out into the garden, sit on the carpet and pretend that you are flying." I replied that I needed to do my homework. He told me: "It won't take more than a minute." I went out into the garden and saw there a most amusing structure: a white sheet hung on pegs on a clothesline, its bottom lying on the ground. In front of her lay a rug, one edge of which was folded over to represent movement. My father sat me down on the carpet, told me to cross my legs and keep my hands in front of me. Two weeks later, he showed what had happened: I was flying on a carpet directly over the Royal Pavilion in Brighton. Dad superimposed one photo on top of another. This is what he is all about - a very creative, interesting, charming and sweet person!
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