The Christian Dior fashion house has traveled to Versailles again to shoot a new video for the J'adore, Dior fragrance. In the third chapter of the story, the Oscar-winning Charlize Theron reappears. She walks through the halls of the palace in a stunningly beautiful gold dress and shoes, when a train of flowing silk fabric of the same color descends from the ceiling. She takes off her black cape and begins to climb to the very dome with this fabric. The train of her dress streams in the wind, and Charlize herself rips off the gold jewelry from her while making her way up. There, a brave new world awaits her with glowing hi-tech buildings.
“The past can be wonderful. Memories, dreams … But this is no longer reality. It's time to. The only way is up. This is not heaven. This is a new world. The future is gold. J'adore Dior,”says Charlize Theron throughout the video.
The new ad celebrates the tenth anniversary of the first commercial. The new video for Christian Dior was shot by photographer and director Jean-Baptiste Mondino, who also created the first two films.
“J'adore Dior is ideal for women in their daily lives, helping to celebrate the arrival of each new day. It represents the energy of life, pleasure and glamor,”says the Christian Dior website.