While Ryan Reynolds awaits the birth of his first child, Gerard Butler has taken his place as the face of Hugo Boss. He introduces a new line for men called Boss Bottled Collector's Edition, with which the company tries to portray the man of today: "a gentleman who achieves everything himself, rather than waiting for success to come to him."
Representatives of the brand in a press release outlined why Gerard Butler should represent him: "He is passionate but real, firm but refined, emotional and compassionate."
During the backstage, Gerard Butler said that it is very important for him to remain himself in the changing world of show business: “The ability to stay true to your values is as important to me as life itself. This is all part of growing up and maturing, the science of how to be a grown man, as well as a knight and a real gentleman."
Gerard Butler became famous for his role in the movie "300 Spartans", as well as the tapes "Law Abiding Citizen" and "Rock 'n Roller".
Recently, he has paid a lot of attention to charity and humanitarian work: in January of this year, he went on a mission to Liberia, where he talked with local children.
Earlier there was another advertising campaign for Hugo Boss, in which another man became the main star - the son of the famous Clint Eastwood, Scott Eastwood.