Pharell Williams continues his successful collaboration with Adidas: today the singer and the brand unveiled the first photo of this collaboration's advertising campaign. Farrell decided to use the idea of equality in the photo, which is the main one in the entire collection of the musician for the brand.
With this photo, he wanted to highlight the power of the idea of equality between sexes and races. In the first photo, two groups of people, consisting of a young generation, form an equal sign on a large field, and on the right a couple, consisting of representatives of two different races, is preparing for a kiss.
The equal sign is the key idea of the entire Pharell for Adidas collaboration. Representatives of the brand put it this way: “This sign is the leitmotif of the logo of the new collaboration. Next to the adidas Originals shamrock, two of the three iconic stripes turn into a daring equal sign, while the third is the name of the musician - Pharrell Williams. Both the collection itself and the items presented in it are built around the idea of equality that Farrell professes."
Green Felt Stan Smith Sneakers
-
A photo
-
archives of press services
The ad campaign was shot by Ryan McGinley, who previously worked on images for Farrell's other collaboration with the brand. These photos showcase the first products to be available this Friday: the Superstar jacket, available in leather and satin, and Stan Smith sneakers in felt. The rest of the line will be available in stores on November 25th.