The Italian brand Moschino has announced the first perfume created by the brand's creative director Jeremy Scott. They are called Moschino Toy, and the bottle is hidden inside a toy teddy bear.
Jeremy Scott, who became Moschino's Creative Director in 2013, has breathed even more life into the already popular Italian brand. Nowadays, only the lazy is not talking about collections, thoroughly saturated with modern pop art. Finding out this or that thing from Moschino is as easy as shelling pears, not only daring bloggers, but also recognized fashion editors go to them, and probably every girl wants a purse or phone case. And now one more item can be added to the wishlist - a perfume invented and packaged by Scott himself.
The debut fragrance arrived just in time for the hot season, when everyone is choosing gifts for Christmas. The new perfume is hidden in a teddy bear wearing a T-shirt similar to the ones we saw in Jeremy Scott's first collection for the Italian brand. The inscription reads: “This is not a Moschino toy”, although it is packaged exactly as a toy, and the corresponding names are everywhere on the box. As if the designer wanted to confuse the buyers so that they would at least for a few minutes, but think about what is really in front of them. The fragrance is suitable for both women and men, so there is no doubt about the success of its pre-Christmas sales. What else will Scott come up with?