Why isn't there 36 hours in a day? " I regularly ask myself this question and understand that 36 will not be enough either. And every time in the fitting room I feel that I am wasting the most important thing in my life - time - on some nonsense. But don't think that I don't like shopping! The day is wasted if I didn't spend a penny on some unnecessary trifle. But the “go-walk-choose-try” process tires me. In general, I regard shopping raiding as a crime when traveling - especially if you want to find something specific, not just jeans, and not even just J Brand jeans, but Christopher Kane + J Brand in flowers and at the same time my size. I'd rather see my friends! And if not for online shopping, I don't know how I would satisfy my needs.
For me, online shopping is a ritual. I pour myself some wine, turn on my computer and, while the nail polish dries, I browse websites, combine clothes, come up with images, look for ideas, take pictures with my phone. If I'm not sure about something, I reserve, add to the shopping list and return in a day or two. Nobody rushes me, I can search and buy, even standing in a traffic jam with an iPad or iPhone. My favorite Net-A-Porter.com has its own iPhone application, which is very convenient, by the way. And they have Christopher Kane + J Brand too. Just like E-bay, which launched an app for Apple and Android not long ago. Yes, not all stores deliver to Russia. For these purposes, I have two mailing addresses - one in the States (myus.com) and one in Europe (I started in France at french-office.com, but there are a lot of options). Parcels come there,and then they are sent to me via DHL courier service. If the purchase amount is less than 30,000 rubles, it does not need to be cleared. If there is more, DHL will arrange everything itself, but it will only take money from me. I always start with the same addresses. But this is not because I know them little. Quite the opposite, I have been doing this for a long time.
But Net-A-Porter has StellMcCartney, Oscar de lRenta, Lanvin and young designers who pop up, drive everyone crazy for a couple of seasons, and then often disappear. It was here that I bought my Marc by Marc Jacobs ballet flats, a J. Crew khaki parka (clothes of this American brand can also be ordered from the official website jcrew.com, but they still have problems with Russian customs), a black Miu Miu swimsuit, wide Obi belt by Emilio Pucci and a book about Azzedine Alaya. Next is ModaOperandi - here you can order a thing straight from the catwalk, and it will be exactly the way the designer came up with it, and not adapted by marketers for sales (and it happens that in stores there are no craziest things from the shown collection at all and never have been).
I also love LN-CC (ln-cc.com) and Antonioli.com - there are Haider Ackermann, Rick Owens, Ann Demeulemeester and other "alternatives". Special thanks to the creators of LN-CC for the photo gallery of ready-made interesting images. The Creatures of Comfort online store stands apart - things are strange, but I love them. For the cream - at Brownsfashion.com. Its owner Joan Burstein is the "godmother" of John Galliano, Alexander McQueen and other famous designers. The Browns boutique in London has been around for almost 40 years and now sells the best pieces of the season online. Avenue32.com gives way to young people - but buyers choose only successful young designers (our Gazinskaya and Terekhov are also on the list).
The trick champion is Colette.fr, an online store for the Parisian concept store Colette. All the hottest pieces are here, and by the way, they are not only fashionable, but also technical and cosmetic! I found here a YSL trench coat that looks more like a tailcoat, and a Bumble & Bumble remedy for my unstable hair. The only negative is that the site is very slow.
The largest selection of shoes is on Shoescribe. He is so popular in Russia that he even launched a Russian version of the site. So is the Florentine Luisaviaroma.com, which the Financial Times called "the Mecca of hot trends." I agree, the list of brands is impressive, but every time I suffer here - for me, they have an inconvenient interface. But everything is good with Mytheresa.com and Cricket-fashion.com - for which I love them. And also for my white Saint Laurent by Hedi Slimane pumps.
Russia also has where to look. For example, on Aizel247.ru it is a joint project of Aysel Trudel and Miroslava Duma. Or on the very fresh Bisoushop.ru, the Internet analogue of the Bisou by me boutique of Anna and Narine Mikhalevsky. The sisters have gathered under one roof the coolest English brands: IssLondon, Hakaan, Giles, Temperley, Preen, and a little more from Milan, Amsterdam, Kuala Lumpur, Paris, New York and Moscow (Tzipporah by NatashGoldenberg, Masterpeace, KALMANOVICH).
The new address on my shopping card is MoreIsLove.com, a site launched by three Georgian graces: Nino Eliava, Tamara Bolotashvili and Ani Mokia. The store will deliver Beanie by 711 hats to any part of the world, which are already worn by all fashionista, costume jewelry Ek Thongprasert, Kenneth Jay Lane, FALLON, plus the site has a large Vintage section and a good selection of Georgian designers. Take, for example, the AkNanitashvili for More is Love espadrilles. I chose leopard print. Then there's some more great stuff at Saksfifthavenue.com and Barneys.com, the online versions of America's finest department stores. But I am not the devil and I wear not only Prada.
I shop very often at budget Asos.com and Shopbop.com. Funny assortment at Click-boutique, I Am-Store and Rehabshop. I also like Lamoda.ru. When I don't have a glamorous lifestyle, I wear sports hoodies and sneakers (that's because I ride a skateboard and bike) that I buy from NastyGal. The assortment is teenage, but suitable for sports. Another very girly store is GarmentQuarter. The Vivienne Westwood Anglomani skull top and the Comme Des Garc¸ons sweater with hearts are from there.
My skater friends and other "activists" graze on FOTT.ru - this is an ingenious store of menswear in street-wear style. By the way, about men. Submit them also to MrPorter.com and Oki-ni.com. A separate category of online stores is sales stores. Outnet, Yoox, Secretsales are very good. But I like the Russian KupiLuxe most of all. It's not really an online store, but rather a shopping club. Every day I receive emails about sales promotions that have started on the site. So I bought myself Manolo Blahnik boats with a 40% discount. Brands include Balenciaga, Balmain, Blumarine, Burberry, Cavalli, Chloé, DonnKaran, Escada, Etro, Givenchy, Gucci, Jimmy Choo, Marni, Moschino, Ralph Lauren, Tod's, Valentino, Versace. Sometimes discounts go up to 60-70%, but on average about 30%. Which is also, in general, not bad. But there is one caveat. Private club,and you can get into it only at the invitation of a friend or site administrator - so that things bought here at a bargain price are not resold. I am already saving up bonuses from purchases in order to get even bigger discounts later. And finally, the address that I take off my heart is Lyst.com. It is enough to add your favorite brands and online stores to the list once, and the site will monitor them for you. I still don't understand how it works. Probably magic.how it works. Probably magic.how it works. Probably magic.
- Shopping with a stylist: 6 steps to creating your own style system
- The main rules of online shopping
- Budget shopping: pastel colors