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Scottish DJ Calvin Harris is the face of Emporio Armani's advertising campaign. In the spring-summer season, he will present clothes and shoes of the Italian brand, as well as a line of watches and glasses. The campaign premiere is scheduled for January, but the first footage can already be seen.
Press service archives
The author of the Emporio Armani advertising campaign is Boo George, a highly sought after glossy photographer. In black and white photographs, brooding Calvin Harris appears in his traditional, slightly relaxed and at the same time sublime image. For him, this advertising campaign was the first in the fashion industry.
Collaboration of musicians with fashion brands has become more frequent and fruitful lately. Calvin Harris's longtime girlfriend Rihanna, for example, recently became the creative director of Puma, and Madonna starred in an advertising campaign for Versace.