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A photo
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Still from video Estee Lauder
Kendal Jenner has been repeatedly called one of the most promising models of our time. She participates in the most prestigious fashion shows, Karl Lagerfeld invites her to his advertising campaign and to the Chanel couture show, and it was only a matter of time before this young American would sign her first major contract. In mid-November, Estee Lauder confirmed that Jenner will become the face of the brand, appear in advertising images, in videos, and will also promote the brand through its social networks.
And here is the moment that everyone has been waiting for: the first video with Kendal Jenner in the title role appeared. The video is made in a rather restrained style, although representatives of the brand said that they want to attract a younger audience. This video is equally well suited for any viewer.
In a black and white video, Kendal advertises Estee Lauder's new Little Black Primer, a versatile lash product that can be used as a foundation or as a mascara cover. The model appears in the frame either in close-up, showing the effect of applying a new product, then appears in her usual way - taking several steps along an impromptu podium.