TV INTERIOR has become a designer. But the main thing is that the design of the TV studios reflects real trends in the lives of viewers. Before, after all, as it was: a girl goes out into the street, she has a mink coat and a singed Birkin, and she is in trend. And no one thought that she lived in an unrepaired 23 meters, but it would be more logical for her to start with an apartment. Now everything fell into place - an elegant and comfortable home for a Russian person is more important than ridiculous show-off. The reality show "Mexico Vacation" on MTV is the absolute picture. They started in March. You come home on a March evening, everything is gray outside the window, but you turn on the picture - and you have palm trees, sand, carefree beautiful people at home … It's candy for the eyes, relaxation! Therefore, the main trend on television today is to make it beautiful.
THE IMPOSSIBLE AS A GIFT TV show prizes have become much more expensive and will continue to rise in value. The calculation is as follows: a vacation in Turkey does not represent any supernatural value for the viewer, he can already afford them, but Mexico is a completely different matter. The more unavailable the prizes, the greater the desire to watch the show or take part in it. In "Lie Detector" a million rubles for the truth is not enough. The country is experiencing some social and household growth, people have newfangled household appliances, in some families there are several computers. We are slowly transforming our lives. A million rubles no longer seems fabulous, and besides, banks willingly give it on credit. Galkin is already giving away 10 million in his show. And it should be 20. This is where television is heading.
REAL FEELINGS, REAL LIFETwo passions are fighting in the soul of my audience. On the one hand, there is envy. On the other hand, the ability to empathize. If there is a sad situation on the screen that requires the support of others, we receive a bunch of calls from people who want to help. But at the same time, someone else's success does not always make them happy. This happens for another reason - because of the purely Russian habit of being poor, people are embarrassed when someone publicly refuses it. Not to jinx it, not to spoil it, so that happiness does not disappear - this is still a distinctive feature of the Russian mentality. Compared to the United States, we have very few autobiographical programs. Americans are ready to make films not about Paris Hilton, but about the life of a White House cleaning lady with an income of $ 4,000 a year - about how she survives on this money, raises children. Globally, everyone has the same problems, only the scenery changes. Previously, everyone was ashamed to show the poor man on the screen, now they have almost stopped acting pharisaically. The audience, as it turned out, is not afraid of this - empathy turns on in it, and it also immediately begins to compare the life of this person with her own and rejoices that in fact everything is not so bad with her. As, for example, in the most popular TV series Breaking Bad ("Breaking Bad").
THE FIRST CHANNEL IS A NEW FASHION MAGAZINE Today in Russia the word “trend” includes not only clothes, our worldview coincided with the global one. Now we think this: if you bought tickets for Cirque du Soleil, then, in addition to enjoying a great show, we will also be in trend. And it doesn't even matter that half of the troupe are Russian artists, the main thing is that the picture is beautiful. And such a show is the most fashionable thing in the world. The first channel makes beauty almost tangible and this dictates the latest trend.
PERSONALITY SHOW In America, the same Kim Kardashian, being only a secular lioness and no one else, manages to be a bait for the viewer that they want to swallow at any time. Our attention is riveted to people who creatively make shows from their own personal lives, actively playing along with the audience. Alla and Maxim know that everyone is interested in their family relationship, so they regularly throw cute and mouth-watering snacks to the public.
AN HONEST WORD The media characters are like a packet of juice. They write that 100% of the content is natural juice, but everyone understands how it really is. Also the participants of the show. It is difficult to get into this deck, especially to become an ace, but it seems to me that it is not necessary to tell the whole story about yourself. To open up completely is already too much. Not that I was very superstitious, but still …
PERSON-TREND A man who cuts, attracts the attention of others to his hairstyle. Anyone who sells or makes shoes, let him be ready that everyone will see what is on his feet. And I, a person from the screen, bringing my image to the studio, must prove to the audience that I am one of you every day. I put on horn-rimmed glasses because it's a trend. This is how I give non-verbal cues about what's popular. Fashion is in the air now, it is international. Switching channels in a hotel, a person at any end of the Earth stumbles upon Channel One and, not knowing who Malakhov is, just sees me and realizes that this Russian is well dressed, he is stylish.
NEW Sincerity It is difficult for me to divide sincerity into new and old. But that's definitely not what they tweet. I don't understand communication in public space. Sincerity is an opportunity to express your point of view to a person in person, or, in extreme cases, to send him an SMS personally, without making the conversation public. Communication through social networks is probably the "new sincerity", but I don't understand it. There is one more side - I recently traveled with the winners of the competition in StarHit magazine on a trip and met a wonderful family that constantly participates in various competitions - and wins! Because he knows that those who read letters will buy not for flattery, but for sincere notes. This family is professionals of sincerity, and there are many of them.
NEWS - ALSO A SHOW There is a tendency to start a news broadcast with a social issue that will flow into the show. Otherwise, there is no rating. Today, hooked on emotion, you can lead to something serious. The divorce of Tom Cruise and Katie Holmes - this news was number one in America, it put military action in Iran into the background. The family drama turned into a show. When a soap opera of this kind grabs the attention of the news departments, it is aerobatics of celebrities who have put their lives on the altar of show business.
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