The day before, a new collection of the Ruban sisters of the fall-winter 2016/2017 season was shown in Moscow with the support of the innovative brand of spectacle lenses Crizal of the French company Essilor. According to Elena Balayan, Marketing Director of Essilor, all this contributes to the beginning of pre-term friendly relations between the two brands.
At the show, all the cream of the high society life in the capital was seen: Ksenia Sobchak, Elena Perminova, Evelina Khromchenko, Nadezhda Obolentseva, Olga Karput, Natalia Goldenberg, Nadezhda Mikhalkova, Snezhana Georgieva, Oksana Lavrentieva, chief editors of top fashion magazines and many others.
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