Today it became known that Biotherm Homme and David Beckham have signed a long-term cooperation agreement on the creation of cosmetic products for men. In collaboration with the footballer, a new skincare line will be created, which will go on sale in 2017.
As part of the agreement, the icon of English football also becomes the international face of Biotherm Homme. “I have been thinking about creating a whole line of skin care products for a long time, but the idea was realized only after negotiations with Biotherm. Like me, they are focused on success, and very soon we will be able to offer the brand's fans the fruits of our joint work,”says David Beckham in an official press release.
As part of a partnership with a famous footballer, the cosmetics brand plans to change the men's perspective on skin care. In a recent People magazine poll, David Beckham was recognized as a world authority on the Sexiest Man Alive category for his impressive sports record, commitment to family values, and philanthropy through UNICEF.
“This is the first time a celebrity man of this rank has undertaken the creation of a skincare collection. We are extremely proud that David Beckham brought us in to create his line of skin care products, and we are delighted that he will represent the renewed line,”says David Friedlevski (Biotherm General Manager).
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