Until recently, she flatly refused to discuss her return to the team, and without her, the reincarnation of the Spice Girls would not have been complete. And now - unexpected news, for a while eclipsed even reports from the royal "fields": the famous five "peppercorns" are reunited in full. Moreover, he intends to go on a world tour. What could have happened in the life of Victoria Beckham for her to agree to return to music?
For a long time, the most important things in the life of Victoria Beckham are the family and the fashion brand VictoriBeckham. Victoria preferred not to be distracted by the rest, except perhaps as a UN Goodwill Ambassador for the fight against AIDS. Beckham assured that she would never perform with the Spice Girls again, and joked that now she sings only while driving. But never say never.
In the summer of 2016, Mel B, Jerry Halliwell and Emma Bunton announced a reunion in honor of the pop group's anniversary and recording a new single. As it now turns out, the past two years, Victoria has been in quite intensive negotiations with former colleagues, and now the artists are ready to reunite for a new world tour of the Spice Girls. What's most interesting: the reunion will take place as part of a contract, the amount of which is estimated at £ 50 million, which means that each of the participants will receive approximately £ 10 million.
The last time the Spice Girls performed in full force was at the closing ceremony of the 2012 Olympic Games in London. But this was an exceptional case. And until recently, Victoria was very cool about the idea of reincarnating the group. However, according to insiders, at a joint meeting on Friday, February 2, the "peppercorns" managed to come to an agreement. “The meeting was very warm, the girls remembered the past, laughed, and Victoria made up her mind,” the source said. It is reported that the artists are planning to meet again in Los Angeles over Easter to discuss the details of the upcoming tour.
Meanwhile, British observers are sure that Mrs Beckham's decision to reunite the Spice Girls was not prompted by nostalgia for the cheerful days of her youth, but by cold calculation: Victoria needs an impressive investment to develop her own fashion brand.
The fact is that to create such a large and ambitious international brand (and Victoria does not have ambitions), serious cash infusions were needed. The start with VictoriBeckham was promising: in the first 3 years, the brand doubled its revenues, and in 2012 they amounted to 15.4 million pounds, and by 2015 they reached their ceiling of 37 million, and since then the yield curve went down by about 1% per year. In 2016, the company's profit was minus £ 8.5 million. And that's the problem.
In principle, Victoria can always turn to her husband David for help, whose projects bring very impressive profits (more than 80 million pounds over the past three years). But it looks like Mrs Beckham has this option in the "Plan B" column.
By the way, experts clarify that if Victoria manages to bring her brand to the global level, then the company will be able to increase its capital by two, and possibly three times over the next four years. According to some reports, one of the major London investors has already invested 30 million pounds in Victoria's fashion brand. But the cache is the cache. As the German financiers say: "Whoever has cash is the king." The £ 10 million Spice Girls show will allow Victoria to take her brand to the next level by opening boutiques in prime locations and creating unique new products. In a word, Victoria is true to herself: there is no nostalgia and romance in her decision, there is not a trace, only business.
As Beckham prepares to reunite with new business ambitions, Jeri Horner (ex-Halliwell) is already discussing his first comeback appearance. According to Jerry, the wedding of Prince Harry and Meghan Markle on May 19 would be the best for the first Spice Girls performance. It will be very "British", says "peppercorn".
“Jeri believes that the royal wedding is a fantastic opportunity and that an offer should be made to perform at the wedding. This event fits perfectly into the concept of Jerry's idea that the reunion should be as British as possible, as an important part of the identity of the band members, "- said the insider.
Well, considering the Spice Girls' longstanding relationship with the royal family and. especially with Prince Charles, the chances of getting an offer from which even Victoria Beckham cannot refuse (and no longer for money) are very high.
Photo: Getty Images, Legion-media
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