If from the world of the beautiful and enterprising you only know Ivanka Trump, then we advise you to meet someone who successfully earned money on the catwalk and did business even before the First Daughter of the United States learned to walk.
The fact that the ex-model Katie Ireland is fabulously rich can be judged by the jewelry collection alone, which is estimated at $ 25 million, and the value is completely priceless, because Elizabeth Taylor herself helped to collect it. However, she kept only some of the masterpieces of high jewelry for herself, everything else - she successfully sells and earns millions of dollars. And that's just a fraction of Katy's vast assortment, which includes everything for refined American well-being - from plastic windows to luxury evening dresses.
A celebrity past in Sports Illustrated (she has graced 13 covers and even set her own standard for the selection of models in the future), close friendship with Elizabeth Taylor, 39th place on the Forbes 2016 list of women and a fortune of 420 million, the queen of glamor out of 54 Katie was never done. Although, unlike many billionaires, she does not deny herself the desire to look good - after all, a long track record of fashion makes itself felt.
The beginning of the way
"The whole extension will cost you 20 thousand dollars," a representative of one of the American contractors announced with a sneer and bewilderment. Right in front of him, a modest house lived out its days, which stood out strongly against the backdrop of the sleek mansions of Santa Barbara. A girl of about twelve was standing on the side and listening attentively, and a little further away - in even greater bewilderment than the master, her mother was watching the whole scene. Still: her little daughter did not even ask her permission to call the builder, naively believing that her income of $ 60 a month would be enough to build her own bedroom and spend the night separately from her two sisters.
But the girl ignored the master's sneer. Yes, the project will have to be postponed, but very soon she will be able to afford it. That was all Katie was - hardworking, adventurous, with an exact understanding of what she wants.
Katie started earning her first pocket money at school. I tried everything: delivered newspapers, sold personal handicrafts. At the university, together with classmates, she sold beer of her own production. The study of the always busy Miss Ireland was never given - but she had something that even the most disciplined excellent student could not boast: charisma, self-confidence, good oratorical talent and, importantly, attractive appearance. The latter, at the age of 16, raised the girl to the top of the fashionable Olympus - Katie was offered to sign a contract with the Elite Modeling Agency, and just four years later her figure graced the issue of Sports Illustrated - the "bible" of any Californian.
Since then, her star has only become brighter: offers from gloss and TV producers began to arrive in a conveyor belt. Sports Illustrated alone put her on self-tanner and wore a petite bikini 13 times. Since the beginning of the 90s, films from television shows have also appeared - there are more than fifty of them in the woman's piggy bank. So Katie got her own home pretty quickly.
But, as you know, you can earn a lot by working as a model, but not for long, especially if the actress is “so-so” from you. And when the offers of photo shoots and leading roles in the cinema began to gradually give way to invitations to second-rate talk shows, Miss Ireland, thinking about the future, again remembered her Rockefeller talents, to which a big name was now very handy. And you could make good money on it.
As a rule, celebrities prefer to label clothes, accessories or luxury goods with their name. Katie has gone further and subscribed to almost any product that can come to mind. The licensed business model promised to pay off pretty quickly: without actually producing anything directly (Katie invested only $ 50 thousand to register her own brand), the ex-model planned to receive an impressive percentage of the sale of each of her products.
Today, there are more than 17 thousand gold-bearing items of goods in Katie's business empire, but then, in 1993, the girl decided that she should make her first step into the world of big money in stockings of her own production. Thus was born her first collection of socks under the Kathy Ireland brand. The exclusive right to dispose of her name was given to her good friend and talented marketer John Moretz, who, sensing success, immediately prompted her friend to think about the concept of swimwear (this is what the ex-Sports Illustrated model was really good at), sportswear and accessories. Production and logistics Moretz, as expected, took over - in the company kathy ireland Worldwide Katie could only trust her imagination and not change her name.
What women want if they have a child
This went on for a good 5 years. Katie's collections were sold by the retail giant Kmart, which readily paid her and Moretz a percentage of successful sales. The Kathy Ireland line was gradually enriched with new items of clothing, but the entrepreneur wanted to go further than every second ex-celebrity. In 1998, she and her husband Greg had their first child, and it was then that Katie began to understand that Americans are rich people, but, like all people, they first of all care about their family and their children, and only then about your loved ones.
The coveted lifestyle of Californian it-girls gradually gave way to that of happy American mothers. From now on, the name Katie has become associated with fitness propaganda (the ex-model began recording video lessons), proper nutrition and comfortable clothing. Gradually, Mrs. Ireland (the last name had to be kept) switched to the house. The flair of a young mother and an experienced entrepreneur, as well as the appropriate advice from one of the richest people in the world, Warren Buffett, prompted her to enter the furniture market and take away the exclusive right to sell her goods from Kmart. It seemed that, having become a mother, she clearly defined her target audience, which, like her, shopping in huge retail stores only deprived of the feeling of independence and irrevocably scared away. So the divorce from Kmart was confident and without obligation - Katie plunged headlong into the search for her own uniqueness in the category of "everything for the home." And very quickly I found - also, “in everything”.
A beautiful young woman who raised two adorable babies and is already pregnant with a third, in the early 2000s, Katie was an example of a successful mother and very quickly became a role model for a good half of America. Women adored her, because even as a model, Katie never tarnished her own reputation (for example, her refusal to act topless), so the business woman found her target audience, ready to buy absolutely any thing "from Katie," almost immediately.
Products and services under her name were distributed anywhere in the country. Furniture made of hypoallergenic materials, tables with rounded corners so that the child does not get hurt, textiles with dust-repellent properties, durable windows, eco-conditioners, clothes, wedding dresses, jewelry, design projects, dining utensils, household chemicals and pet supplies, - Katie Ireland is not a monopoly, but its products are everywhere. Add to this 6 more of her books, charity, a place in the entertainment industry (since 2011, Katy's company also owns a production consulting center, with which even Janet Jackson has collaborated), religiosity and real estate around the world - and you will get Uncle Sam's real pride.
The power of the name
When in 2016, plus-size model Ashley Graham launched her first collection of underwear for women, the so-called, normal physique, she was not let go by just one question: "Is this the beginning in the style of Katie Ireland?" Well, Ashley's business is still not Katy's empire, but, nevertheless, there is something that the two entrepreneurs have in common: the desire to truly please the ordinary, average woman.
Of course, Katie is not involved in the design of every rug or floor covering. But he does not allow to put his name on every trinket just like that. Every year, a business woman independently creates design guidelines or the general concept of her products - be it dress styles or prints for curtains. Especially for this, Katie travels a lot in search of the source of all her future inspirations. It can be a drawing, original color, ornament, material, or just a pleasant memory.
In the case of Katie Ireland, everything is subject to monetization. Take, for example, her collection of accessories for Maltese lapdogs - her woman launched after she inherited two dogs of this breed from her friend Elizabeth Taylor.
In some ways, the ex-model participates as a full-fledged fashion designer - for example, in the development of designs for jewelry or wedding dresses, and somewhere - she completely trusts her team. She supervises them only at meetings, which, however, are held over a friendly tea party at her house.
Today Katie is not seen in the movies, but one of the richest women in the world can be seen on the Fox Business Network, where she hosts her own show "Worldwide Business with Kathy Ireland." She no longer advertises cosmetics - she produces her own line of skin care herself. And, most importantly, she no longer needs to think about how to make money for an extension to her family home - her 420 million a year is quite enough to have several mansions in the USA and Europe. Although Katie Ireland leases those too: she does not intend to bear the costs of missed opportunities.
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