More than 8 million people have already subscribed to the Urban Decay Instagram account (for comparison, about the same number of people inhabit New York). And this is not a world celebrity churning out roles, this is a commercial enterprise whose new products are interesting to be the first to know for each of this incredible number of subscribers.
The main rebels of the beauty world (the name, by the way, can be roughly interpreted as “the decline of everything urban”) have been trotting their way since the mid-90s. It all started with the fact that Wendy Zomnir, the founder of the company, began to confidently rebel against the dominance of exclusively beige, pink and red shades in makeup. As a result, Wendy and her associates, craving for everything non-standard initially led to … green, black and purple varnishes and lipsticks - when such products were not to be found in the afternoon with fire!
Today Urban Decay are real beauty giants in their industry. They are part of the L'Oréal family, in the luxury division, along with Yves Saint Laurent, Lancôme and Giorgio Armani. Their main boutique is located in sunny California (by the way, where they come from) and is designed as an urban art space. In Russia, there are still two branded boutiques - in the Moscow shopping centers Atrium and Metropolis.
Still, the first thing that comes to mind when you mention Urban Decay is their iconic palette. We can say that everyone is simply obsessed with them: almost every girl who decides to comprehend the secrets of the art of decorative cosmetics or even thinks about becoming a make-up artist, beauty blogger or vlogger thinks about this purchase (as something taken for granted).
Another reason for the popularity of palettes is the megastastability of their shades. Wendy, founder of Urban Decay, wears them while surfing and at the gym. This is something like a test, and all the copies that were released passed it successfully.
As a rule, there are more than enough shades in each palette: on average, these are 8-10 shade variations. Among them, which is important, a variety of textures are almost always presented: matte, satin, pearlescent, and metallic (this is partly due to the beauty madness - you can carry all your own).
Now, on the official website in Russia, 11 eye shadow palettes are available to us for ordering: 7 from the wide range of Naked (mainly shades that can be used to make eye makeup in nude style), 3 - with bright saturated pigments, and one completely new - something the average between these two divisions (we're talking about the Nocturnal Shadow Box Palette).
Iconic palettes Naked
As a standard, various palettes of the line include from 6 to 12 nude shades. When creating the canonical Naked, the experts relied on 12 bronze variations. Naked2 has neutral taupe inside, while Naked3 has neutral pinkish inside. In addition, the creators were not too lazy to release a couple of basic mini-palettes, which include 6 of the most popular colors. These are, so to speak, travel options - Naked2 Basics and Naked Basics Palette. And for rich smoky eyes, the Smoky palette promises to be an indispensable assistant, respectively.
In addition, not so long ago, the creators presented the Naked Ultimate Basics palette - here all the colors are completely new (exclusively matte and semi-matte). According to technologists, they are the kind without which no perfect nude make-up can be born.
It is also important to note that the shades presented are based on the patented Pigment Infusion System ™ formula, which provides a velvety texture and rich color.
In addition to its passion for nude, the "top" of Urban Decay loves everything extraordinary from the very beginning of its existence: the creators describe their "explosive" palettes with the word "anti-pink". Thus, the “filling” of Electric is pressed shades for maximum saturation of pigments. All 10 “electric” colors are velvety, from ultra-matte to voluminous shimmers - for a “rich” color.
Meanwhile, Moondust (a favorite of those who cannot live without glitter) has all 8 shades of super shiny. And not so long ago, Urban Decay released a limited novelty, also with shades-glitters, - Afterdark Palette, consisting of 10 ultra-luminous shades.
All palettes of eyeshadow Urban Decay, which are on sale in Russia:
Naked Ultimate Basics New
Photo: archives of press services, Instagram account @urbandecaycosmetics
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