
The most vivid impression of this year in my, rather rich in impressions, professional life is a trip to the Art Basel contemporary art fair. In addition to cosmic prices and unexpected experiments, I was sincerely pleased with the collaboration of the LPrairie cosmetic brand with contemporary artists, who presented works inspired by high technologies and a common understanding of beauty (in the most global sense of the word) during the exhibition.

Unfortunately, I have not seen all four works, but the sculpture "Living Cells" by the famous architect Paul Kadami has definitely become a sensation. A lot of balls, reminiscent of iridescent black eggs, entangled an impressive snow-white structure and, at the slightest touch, began to move, independently creating voluminous figures that flow into one another. It was not just beautiful, but mesmerizingly meditative: contemplation, which I wanted to be given for hours. But, actually, more to the point. It's hard to argue with the fact that caviar inspires. However, LPrairie scientists used it most effectively and elegantly of all, creating the first product of the now legendary Skin Caviar collection 30 years ago.

If we strictly adhere to the facts, then all launches of the brand, without exception, belong to the Luxe category, and the most expensive range is Platinum Rare Collection, in whose formulas you can find traces of the most valuable metal on earth - platinum (complete decadence and complete rejuvenation). Still, the most famous and most recognizable remains the Skin Caviar collection, especially since the thirtieth anniversary is a serious reason to talk about the reasons for such a worldwide and not gastronomic success at all.

Once the clinic LPrairie on the shores of Lake Geneva was opened with one single goal - to find a way to rejuvenate the body. This is exactly what Charles de Gaulle, Marlene Dietrich, Winston Churchill did in it … The search took place under the guidance of a surgeon, Professor Paul Niehans, who devoted his entire life to developing the principles and methods of cellular anti-aging therapy for aging skin. As a result of his professional obsession, a revolutionary cellular complex was created, the use of which gave amazing, previously unseen results. It was this discovery that became the starting point for the creation of the exclusive LPrairie cell complex, based on the processes of cell repair.

Alas, today the secret formula is kept in the strictest confidence. The secret is kept so strictly that each stage of production takes place in a separate laboratory: in one there is yeast fermentation, in the other - the process of fermentation of microorganisms, in the third various components are mixed. Thus, it turns out that no technologist knows the whole recipe. In addition to the miracle complex, the brand's products include extracts of caviar, platinum, and gold. As for the first, it was no coincidence that she became a guest star in the cobalt blue family for skin lifting. This delicacy contains the nutrient Vitellin, which is based on phospholipids and phosphoproteins, which stimulate cell renewal and restore cellular tissue structure. A collection based on Skin Caviar extract, aimed at increasing the firmness and elasticity of the skin,constantly expanding: it contains not only creams with different textures, but also foundation, night mask, eye gel …

It would seem, what else can be added here? However, LPrairie scientists continued to research "seafood" and were able to increase the saturation of the caviar concentrate several times. The new component is produced by the method of advanced steam distillation: the fats and proteins of the caviar are pressed and centrifuged separately to better preserve their beneficial properties, and then again combined into one composition. The result of this sophisticated technology is the precious caviar absolute that has just been used in the new Skin Caviar Absolute Filler.

New. The introduction of the Skin Caviar Absolute Filler has completely changed the approach to restoring lost facial volume. The first thing that gives out our age is not wrinkles at all, but floating lines and a change in oval. In our enlightened age, we know well that for contour modeling, fillers are needed, which are injected into problem areas and fill the formed voids. LPrairie scientists have proposed another solution that will improve the situation to a certain extent with the help of regular home care, and most importantly, significantly delay any more serious aesthetic procedures.

Skin Caviar Absolute Filler is designed to combat the loss of natural volume not only in individual areas, but all over the face. And this happens not so much due to "filling" (there is no getting away from this, because he is a filler), but due to the global thickening of tissues and an increase in their elasticity. The composition of the product sounds like a song: caviar absolute, containing the highest concentration of caviar oil and proteins, capable of stimulating collagen synthesis at several levels; brown algae extract, peony root and, of course, an exclusive cell complex. Well, if we come back to the topic of art, then the graceful shape of the dispenser bottle with a built-in mirror is definitely a masterpiece of modern design.

NB! We have already seen that in addition to Swiss quality and a serious medical past with great scientific discoveries, noble expensive ingredients (gold, platinum, caviar, diamonds) are used in the LPrairie creams and serums. This is not done by accident. Firstly, we are talking about the tried and tested effectiveness of rare components in the fight for the eternal youth of the skin. Secondly, it is the policy of the brand and the conscious maintenance of the luxury code, when absolutely everything matters: formulas, jewelry designed packaging, exceptional level of service … By the way, about service. Most recently, the first LPrairie spa area finally opened in Moscow. Facial and body treatments are already available at The Ritz-Carlton. The brand promises to develop exclusive care specially for this place. We wait!
Photo: Press Services Archives, Getty Images
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