The “Queen of Lashes”, HR Lash Queen Feline Blacks mascara celebrates its 10th anniversary. Quite unusual, you see, for decorative cosmetics, to hold out on the market for so long. But this is a consequence. Here, as they say, demand creates supply.
It appeared in 2007 - you may even remember this photo of actress Demi Moore - it makes sense that the mascara that promises a "cat-look" was represented by the star with the most predatory almond-shaped eyes in all of Hollywood.
The masters of the advertising business then, of course, were very clever with Photoshop, but this had nothing to do with the product. The mascara was lovely. I remember my first acquaintance with her - no lumps, no glued eyelashes, no traitorous crumbs on the lower eyelids during the day. And, fortunately, even if the "shamans" in the HelenRubinstein laboratory made changes to the formula, it was very delicate, because the 2017 ink is as good as it was 10 years ago. True, I will immediately make a reservation that we are talking about the "usual" Lash Queen Feline Blacks, because she also has a water-resistant sister.
The lengthening and volume of eyelashes without sticking are also achieved thanks to the content of various types of wax and oils in HR Lash Queen Feline Blacks. For the same reason, ink does not crumble during the day (which is especially invaluable when you have to spend several hours at meetings and negotiations).
And a small master class from the HR makeup artist:
“Start by applying mascara from the roots of your lashes and then, in a natural, free movement, paint your lashes all the way to the tips. For a more expressive and bold cat look, use the tip of the brush to outline the lashes at the outer corner of the eye, thus giving them extra length and volume. Finish by combing your eyelashes with a brush to make your eyes look even bigger."
On our own behalf, we can add: to achieve a slight effect of long eyelashes - brush over the eyelashes once (great for creating "makeup without makeup"); for a more expressive look, two approaches are enough; if you need to make a drama - boldly go through the eyelashes for the third time. But no matter how many approaches you take, the mascara will hold on until you wash it off. It is washed off, by the way, very comfortably - with the usual means for washing.
Where to look: www.helenarubinstein.com
Photo: archives of press services
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