For a long time I struggled with the temptation to start an article with the words: "For many girls, acquaintance with the world of cosmetics begins with Lancôme, because in my mother's beauty arsenal there is always at least one thing marked with a golden rose." How do you see? I could not defeat myself. Although in fact the world has changed a long time ago, and most importantly, the brand itself has changed a lot.
While maintaining a good solid foundation of quality and French elegance, it has become more dynamic, very creative and responsive to everything new. Believe me, it is rare for a brand to have so many new products during the year. And rarely does anyone have almost every launch ─ the birth of a new trend. Juicy Shaker Lip Cushion, Grandiose Liner, Energie De Vie Millennial Skin Care …
You can list it for a long time, but our task is to talk about the most expensive products in the brand's portfolio, and this, of course, is a line with a rather pretentious, but quite justified name Absolue.
Do you know who the "lancomizers" are? Several years ago I filmed material about them in Paris. In fact, these are the very "French women" on whom the whole world is trying so hard to learn from books ─ women and girls with an average income and above, intellectuals with a powerful feminine charm who always find time for themselves and choose the best for themselves. A couple of times a week, these "cream" of French society go to the Lancôme Beauty Institute (a cult Parisian place), do their cares, renew their cosmetic bag and plunge back into the world of political discussions, new books, meeting friends and endless romances.
I don’t know if Armand Ptijean, the founder of the Lancôme brand, presented his “target audience” this way, but the philosophy that he laid in his brainchild has remained unchanged until now: love for French elegance and admiration for beauty, regardless of age.
Actually, all this is the "essence" of the luxurious line for skin restoration Absolue, which is spared neither technologies, nor expensive components, nor scientific minds.
For 20 years, Lancôme's research laboratories have been immersed in the world of stem cells. These cells are the true "storehouses of youth" that underlie the recovery processes. In 2008, it was proven that their "environment" strongly influences their regenerative abilities. That is, by ensuring the comfort and health of the "suite", it is possible to significantly enhance the work of the stem cells themselves. To solve this problem, the patented naturally occurring molecule Pro-Xylane was obtained.
It is extracted from tree bark by an exclusively environmentally friendly method of hydrogenesis, and Lancôme stem cells are obtained by fermogenesis. You don't even need to know what it is, but everything sounds extremely technologically advanced!
Pro-Xylane, the most potent ingredient, was derived from natural sugars extracted from the bark of beech and birch. The invaluable molecule is now found in all products in the Absolue range. Moreover, each product has its own no less technological features.
So the cream for intensive restoration of mature skin Absolue Premium Bx contains white iris extract, which helps to restore elasticity and density to tissues. Another player on the team, Absolue Precious Cells is designed to revitalize skin of all ages. In its formula, the Pro-Xylane molecule meets a cell extract from the garden apple, renowned for its tremendous vitality and enviable longevity. To enhance the protective functions, white jasmine extract is added to the cream. The star team provides the skin with radiance, tone, health and erases the traces of fatigue from the face (and sometimes from the soul).
There is also oil in the scale, where is it now without it! There is also a cream-elixir for global skin restoration, which seems to be able to do everything very quickly. Just imagine that each jar of Absolue L'Extrait contains two million (I will now write this in numbers for clarity, 2,000,000) Lancôme stem cells. You understand what you can expect from this …
Absolue L'Extrait Ultimate Rose Serum Mask is a serum mask with pink pearls. In the era of impetuous and merciless "masking", when disposable masks are poured in the house from all cracks and squeeze out even the necessary from suitcases, this tool is an example of a real uncompromising "luxury". The mask itself is enclosed in transparent pearls, which dissolve under the action of the serum base, simultaneously releasing an aromatic rose oil extract. Each "bearer pearl" is created separately using microfluidic technology, an encapsulation technique that has 10 world patents.
Such complications are not needed to surprise us. They keep the active ingredients inside the pearls intact. There is no doubt that everything will be safe and sound until it is applied to the face. The process of using the product is also very exciting and luxurious in its own way. It is detailed in the instructions, so I will not repeat myself. I can only say that the mask is applied for five minutes, then the excess is removed using a damp cotton pad. The skin will be well hydrated, the microrelief will become smoother and softer, a pleasant healthy glow and a feeling of a “rested face” will appear.
Photo: archives of press services
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