A classic living room turned into a blooming greenhouse, tea drinking from porcelain cups on the city sidewalk, joyful bathing in a wild lake belted with reeds and fragrant flower buds - in the new Gucci Bloom advertising campaign, unity with nature and exposure of inner femininity are demonstrated not only by models, but by gorgeous talented women. Fifty Shades of Gray star Dakota Johnson, actress and model Hari Nef, and artist Petra Collins appeared in the lens of photographer and director Glen Lunchford in the unusual images of modern Gucci women, alluring, unlike anyone else and infinitely freedom-loving.
It is for such people that the "firstborn" Alessandro Michele was created. The fragrance, which is designed to recreate the feeling of delicate petals touching the skin, is a seductive combination of Indian tuberose absolute with jasmine absolute, ennobled with powdery notes of Rangoon liana, a plant used in perfumery for the first time.
“I wanted to create a fresh and daring scent, a luxurious bouquet that takes you to an endless green garden filled with many flowers. This garden is as beautiful as all women in the world: bright, unbridled, unique, containing absolutely everything. GUCCI BLOOM recreates the scent of that very garden and beckons you to an unknown world. " Alessandro Michele.
The uniqueness of the fragrance is expressed not only in the exclusive composition, but also in the original bottle, which was completely unexpectedly created not from the glass we are accustomed to, but from delicate pale pink porcelain. "This bottle was created not to seduce men," commented the creative director of the house, "but to please the woman who will wear the scent."
An attractive novelty with a touch of noble retro is already on sale.
Photo: archives of press services
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