We did a lot of useful (and pleasant) beauty and health benefits in 2017. After so many bold decisions, trial and error, can anything else surprise you? Definitely yes. And these beauty trends are already rushing to us.
In 2017, Rihanna became one of the main translators of the idea of "infinity is not the limit" in the world of beauty, presenting the line of Fenty Beauty foundations in a crazy range of 40 shades. She was supported by HudBeauty with a 30-piece range of tonal coatings. Throw in the same amount of Kylie Jenner's multi-colored concealers and ask yourself if you can figure out all this shade variety. But the trend is clear, and if brands want to stay competitive in the new year, they will have to expand their color palettes even further. In general, if earlier you thought that 20 lipsticks in a lineup was too much, get ready for the fact that soon there will be 30-40.
It is expected that in 2018 we will receive as much as we are used to, but pay less for it. In the past few years, one can put the emergence of truly innovative products - high-quality but inexpensive ones - as an asset. For example, the decorative brand ColourPop, whose eyeshadow for $ 5 turned the cosmetic market, today remains democratic, but at the same time is sold in Sephor (we are talking, of course, about the United States). But The Ordinary (now available on Asos) has already become a serious competitor to luxury brands, offering similar products at several times lower prices. In the new year, there will be more such examples, because quality is not determined by cost - we have yet to break this template for ourselves.
J-beauty will replace K-beauty
We so persistently stormed the secret of the beauty of Asian porcelain skin that the K-beauty phenomenon fell, at the same time flooding the cosmetic market with a mass of Korean products (it should be noted, very excellent and affordable). Is it surprising that Korea was the favorite in the race, and not high-tech Japan? Everything is simple here: lately the Japanese economy was not in the best condition, and companies could not invest enough funds in the development of new ideas, and they were not interested in this. At the same time, South Korea felt the moment, threw a sufficient resource into the beauty segment and continues to receive dividends from this to this day. But the situation is improving, and today the Japanese are ready to take the palm from the Koreans. For us Russians, this is illustrated by the curious restart of Kanebo and the entry of the Shu Uemura brand into the market.
But Koreans are not ready to give up positions without a fight and are making every effort to change our ideas about masks (it would seem, much more?). LED skincare technology moves to the next level with the launch of the Déesse brand (not to be confused with Deesse Cosmetics of Switzerland - quality Swiss skincare). The Pro LED mask is based on the principle of low-intensity laser therapy: LEDs stimulate cell activity, stimulating the natural production of essential substances. It will be possible to choose one of the eight available "renewal" programs: for example, to cope with rosacea or acne, remove pigmentation, narrow pores, or simply give the face the necessary dose of glow. The LED face mask has already been tried and appreciated by celebrities (Katy Perry, Madonna, Chrissy Teigen, Kate Hudson). They saythat it will be possible to try to reach the star this spring.
Today, the Swedes are ready to present their own version of the “smart” mask: Foreo's technologically advanced beauty device UFO will combine three types of therapy ─ LED, cryo- and thermal, sprinkling them with T-Sonic pulsations (we do not really understand what it is yet, but we hope to figure it out when we see the miracle gadget live). Multiple modes, soft massage ─ UFO should achieve the effect and effectiveness of a professional spa in 90 seconds. However, there is no escape from a standard cloth mask: the device must work in tandem with an activated microfiber cloth napkin specially designed for it. The price of pleasure is serious ─ $ 279 (about 19 thousand rubles), but you can start with a mini-version ─ it will be paid for $ 179 (about 12.5 thousand rubles). “There will be” ─ because the gadgets will appear in stores in April,in the meantime, there is a nice half discount on pre-order on the site.
In 2018 we will finally understand the concept of this "genius" ─ naturalness in the field of beauty. Manufacturers promise to make it clear that "pure" products are not necessarily natural, that is, made from natural ingredients and ideally hand-made. “Pure” beauty primarily means the absence of harmful ingredients in cosmetics (first of all - silicones, parabens, sulfates). The course taken on the naturalness of the skin will oblige us to learn how to read labels. It is absolutely certain that soon we will become more literate and corrosive in a good sense of the word.
Pink hair isn't going anywhere, but it's transforming a bit. The shade "rose quartz" will be fashionable ─ cold and very "complex". Josh Wood, global creative director for color at Redken, dyed the model's hair at the Alexander Wang SS18 show this new pink, making it look like candied candied fruits. The motto “the weirder the better” is still strong. Makeup director at MAC confirms that the make-up will support the trend: this spring, your face will not do without pink apples.
Who can argue with the statement "Forewarned is forearmed?" The personal "analyzer" of the Wayskin skin, of course, comes from Korea and continues to be in the top sales (there are analogues, but this baby is still the best). A donut-like device will scan the skin, analyze its condition and give recommendations (more precisely, display a synchronized gadget) on what needs to be done - drink water, apply moisturizer or protect yourself from the sun. My UV Patch, which was promoted by LRoche-Posay last summer, worked roughly along the same lines: an ultra-thin patch using a mobile application helped to control protection from harmful UV radiation - it darkened if it became critical. The sticker made a lot of noise on social media and was definitely remembered as a simple one.but a reliable (and also free - UV sticker could be obtained in pharmacies) friend of youth and beauty. Wayskin can be bought in Europe for an amount adequate for the device in the amount of 120-150 dollars (from 7 thousand rubles). But we can wait, because, according to the forecasts of experts in the field of beauty, the production of beauty diagnostics will significantly expand in the future.
Photo: Getty Images, Instagram
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