The adage “Don't put off until tomorrow what you can do today” could well be the motto of the new Dior Capture Youth campaign. The French brand convinces that age-related changes can (and should) be controlled.
A distinctive feature of the novelty is a customized anti-aging care control. Capture Youth is an anti-aging cream and five complementary serums. The basic treatment is infused with a high concentration of Florentine Iris extract, a plant that can restore glyoxalase. For those who are not familiar with the term, the manufacturer explains that this is a system of intracellular antioxidant protection of the epidermis. It is known to weaken over time under the influence of the notorious aggressive environmental factors (ultraviolet radiation, atmospheric pollution) and our own age and bad habits.
Antioxidants, of course, are also a way out, but when you, as the “face” of Capture Youth Cara Delevingne, are only 25, have to be careful: over-stimulation of cells is dangerous by prematurely adding them only to cosmetic therapy.
Dior assures that at a young age it is enough to prevent age-related changes by increasing the "youthfulness" of the skin, and not to correct, and Capture Youth aims to do just that. The customization of the new range also lies in the fact that basic care is a must have! - can be supplemented with serum (and more than one) that meets the main needs of the skin. It can be combined when applied (first serum, then cream) or mixed (add 1-2 drops of serum directly to the cream).
Namely:
Photo: archives of press services
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