We waited so long for this lipstick parade ─ a couture collaboration between L'Oréal Paris and Balmain ─ that when we got it in our hands, we were slightly confused. The collection includes 12 matte and, to a certain extent, original shades. We saw them on models during Paris Fashion Week, but have already managed to forget how defiant and bold it is in a good way. Blue? Green? Purple? What did the fashionable monsieur want to say? Here's what.
The Balmain style is reflected in the designer case, and the spirit is felt in the collection concept. The packaging, by the way, is associated with it: the lipstick cases are divided into three colors - black, green and blue. As conceived by Olivier Rousteing, each color symbolizes one of the types of femininity (did we know that there are several?) And is determined by a precious or semi-precious stone.
Each "category" has four shades. Olivier invites you to look into each one, because color, in his opinion, largely determines the mood of a Balmain woman. After all, how many of us can guarantee that we don’t come up with purple lipstick on a Friday night?
Color Riche L'Oreal lipstick collection in collaboration with Balmain:
Haute couture (onyx)
The most neutral lipstick selection presented by the creative director of Balmain. Mother-of-pearl (a lot of mother-of-pearl!), Peach, mulberry and rich dark crimson are a nod to Her Majesty's fashion and Parisian chic. Fashionable and expensive, the collection is calm in its self-sufficiency (it is not for nothing that a star has become its “face”, to whom nothing needs to be proved ─ Doutzen Croesus).
Olivier's mini collection was inspired by sultry African American women. Warm earthy shades symbolize natural feminine energy. He calls them a small revolution in the world of "nude", and we are ready to agree: only decisive and courageous Amazons will emphasize lips with khaki color.
Rock diva (sapphire)
The credo of the last four: superiority over all ─ and not only in color (although it dominates here). This is the most personal, the most felt, and therefore the most penetrating selection, ripped out almost from the heart of Olivier Rousteing. “My loved ones know how difficult it is for me to separate the art of music and creating trends,” he says. ─ My generation grew up listening to rock music, and this theme can be seen in my shows. Music inspired me to rebel against the rules and thus helped me stay true to myself. " Incredible shades ─ violet, dark chocolate, dusty pink and absolutely killer electric blue ─ vividly confirm this.
Photo: archives of press services
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