Recently, our minds were occupied exclusively by "Korean" beauty: mucin (the secret of a snail), swallow's nests, horse fat … All these exotic components caressed the ear and inspired hope for eternal youth. "Korean means good" has become the motto of the last beauty year. But nothing lasts forever: it seems that power has begun to change. Of course, the best will always remain with us - bb-creams, splash masks (as well as all other imaginable and unthinkable masks), facial massagers and "discs" for peeling. However, the hottest trends in care and makeup today come from Japan, so the Land of the Rising Sun is at its peak again.
It's time to remember that it was Japan that exported some of the finest cleansers, lotions and serums found in the world. It was the Japanese best-selling brand Cosme Decorté that "invented" the first face serum, and the moisturizing formula of Liposome Moisture fluid is a miracle of high technology. On the one hand - the strongest composition (extracts of Asian plants, hops, pine), on the other - stabilized liposome shells, which allow the delivery of active substances to the deep layers of the skin. For over 25 years it has been the best-selling serum in Japan.
The obsession with "perfect skin" among Japanese women is largely due to history and has its origins in the lifestyle of the geisha community. Tatcha's founder, VictoriTsai, lived in their village for several months and was shocked at how seriously the local women took skin care. The explanation for this fact is obvious: under the iconic, shiny white makeup, any imperfections and imperfections become visible in full view. That is why, according to Victoria, under the layer of white and powder hides "the clearest skin".
In her blog, she writes, "I met a 19-year-old maiko (trainee geisha) and a mature geisha at the age of 70, but regardless of age, both had the same sophisticated complexion."
Well, who would refuse to repeat such an experience today? In pursuit of flawless skin and exquisite makeup, beauticians of the world's capitals began to massively buy Made in Japan products. We have selected 10 beauty products that are currently breaking all popularity records.
SK-II Facial Treatment Essence
Japanese skin care and lotions go hand in hand, with SK-II arguably the most famous. Cate Blanchett constantly admires SK-II essences (and she rarely and strictly admires them), which cleanse and renew the appearance of the skin, and over time give it a "crystal clear" look. This essence contains 90% of Piter─ natural bio-ingredient containing over 50 micro-nutrients. This unique component was created and is still produced only in Japan.
TatchPolished Classic Rice Enzyme Powder Exfoliator
Inspired by a geisha ritual to gently exfoliate and exfoliate skin with rice water, Tatch does a “spring clean” every day to achieve an even complexion and softness like a baby. The secret of success lies in finely ground rice powder, which must first be diluted with water, then lather with hands and spread evenly over the face in a circular motion.
Cosme Decorté Liposome Serum
This is the best-selling serum in Japan and a hydrating dream. Dryness and dullness of fabrics are immediately a thing of the past as soon as the super formula comes into play. Tiny microcapsules instantly penetrate deep into the skin and there gradually begin to "release" moisture, thus maintaining the hydrobalance throughout the day.
Moisturizer Kosé Medicated Sekkisei
Kose creams and serums contain exclusively natural ingredients. Of course, with such attention to nature, brand scientists could not ignore licorice, which has a well-deservedly famous name in the world of Japanese beauty. It is one of the most reliable and effective ingredients that perfectly soothes and cleanses the skin and brightens the complexion. Medicated Sekkisei Lotion is full of licorice to the brim. It enhances the natural radiance and gradually improves the texture of the fabrics.
Fairydrops Quattro Mascara
Fairydrops began when Japanese celebrity Aya Yasyud adapted mascara to match her own lashes. She struggled to find a medium that would suit her television appearances. Desperate to buy something ready-made, the star took a pair of scissors and trimmed her traditional mascara brush until she could do whatever was required with her lashes. The fancy three-ball wand is the perfect companion for a black waterproof formula that leaves lashes long, curled and ready for any shot.
SUQQU Designing Colors Eye Palettes
Borrowed from the Japanese language for "attitude with attitude", SUQQU is all about a modern woman with a fresh and at the same time her own to beauty. The Designing Color Eye Palette contains four complementary shades that blend perfectly and blend in just as well. They are suitable not only for youth, but also for age-related makeup, due to the fact that they gently smooth the skin around the eyes, masking imperfections.
DHC Face Wash Powder
If you have sensitive skin, then this face powder is a great option. Literally before our eyes, the powder turns into a light foam, cleanse the skin, delicately exfoliating dead particles and leaving a feeling of freshness and smoothness. A very convenient bottle deserves special praise.
Facial Softner Shiseido Ibuki Softening Concentrate
One of the most popular products from the Shiseido brand, Ibuki Concentrate is an excellent lotion to pre-treat the skin before moisturizing. Thanks to the special PhytoResist complex, active substances penetrate the epidermis, saturating it with a vitamin and mineral composition. But that's not all - the softner retains moisture and stimulates collagen production, and also partially takes over protective functions.
Mascara Sensai 38 ° C Mascara
The tiny brush of this legendary mascara delivers ultimate precision while trying to lengthen each lash. As its name suggests, the formula is only washable with water above 38 degrees, making it sweat and moisture resistant.
Eau de Parfum Floraiku In The Rain Eau de Parfum
Technically a French perfume house looking for inspiration in Japan, but this perfume is too good to be missed. Each bottle is engraved with haiku, a traditional Japanese poetry miniature, and the names of the fragrances are inspired by the culture of the land of the rising sun. Thus, In The Rain contains an intense blend of cedarwood, bergamot and musk - rich and sophisticated.
Photo: Getty Images, press archives
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