Over the course of a year (more precisely, 10 months), the final composition of the hit of the past decade has changed, supplemented and improved. And all - for the sake of our loved ones.
“The Intensive Anti-Wrinkle Concentrate has become one of the most popular products with consumers since its launch in 2005. Anti-aging serums are now an integral part of skincare for women around the world, and we certainly need to improve their formulas over time,”says Cheryl Vitali, CEO of Kiehl's, explaining the reason for the“restart”of the product.
The renewed product contains more vitamin C (12.5% - of which 10.5% is "pure" vitamin C and 2% of vitamin Cg, which is responsible for prolonging the result) and a low molecular weight form of franmented hyaluronic acid. And even if you are already familiar with the effectiveness of the concentrate in its previous version, then at least you will not be disappointed. The new product improves the texture of the skin faster, and with regular use (from two weeks) more effectively fights against age-related changes, tightening skin turgor and making wrinkles less visible.
Photo: Getty Images, press archives
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