Over the past few years, two trends have dominated the world. The first is the leveling of sex differences and the emphasis on the neutral field. In the cosmetics business, this was expressed in unisex products and perfumes. The second trend is speed, instant, instant effect. These are “beauty shots”, fillers, beauty and nail bars, creams with silicone, quick sp (“quick spa”), quick fix (“quick care”) - everything that helps you get lightning-fast results. But now the “neutral” and “fast” ones are replaced by slow beauty ─ “slow” and “feminine” beauty.
Inna Orlova, co-founder and chairman of the board of directors of Kypwell, explains what the main principles of this beauty philosophy are.
S low beauty or "unhurried beauty" is an expression of the idea of love for yourself and people in the modern digital world. Self-love means the absence of violence in relation to your body and your psyche, taking care of your health ─ bodily, mental and spiritual. "Slow beauty" is, rather, a response to the modern metropolis to its violence against feminine nature in the form of imposing a standard of beauty, an unhealthy struggle with time and the cult of youth, an instant effect that often destroys health, information noise and an eternal race that upsets the internal balance. harmony and awareness.
Slowbeauty is a logical continuation of the slowcooking philosophy, which was born in the 1980s in response to the growing volume of new fast food restaurants. Healthy eating, vegetarianism, organic foods, Provencal style family meals, the Mediterranean diet are all part of the leisurely eating trend.
“Slow beauty” is a philosophy, and like any philosophy it requires personal creative awareness. Everyone decides how to apply it, but there are still general principles. These are femininity, a healthy lifestyle, care for the environment and protection of animals, the practice of mindfulness, meditation, an active life position, the spiritualization of beauty and natural ideals of beauty.
Slow beauty ideals:
- Attitude towards nature: protection of the environment and animals, recycling and minimization of waste, zero waste (non-waste production).
- Nutrition: Organic, natural, toxin-free nutrition, vegetarian and vegan practices.
- State of mind: meditation, yoga, mindfulness, participation in social groups practicing elements of "slow beauty".
- Sports: "gentle" - breathing practice, Pilates, yoga, Barre workouts, Geruda exercises.
- Home Care: Home spa rituals for self-care using organic products and essential oils.
- Professional care: SPA salon - “long” treatments based on essential oils and natural organic products.
Slow beauty in the East and West
"Slow beauty" today can be found in any civilization - Asian, European, etc. Consider two examples ─ Japanese and Mediterranean.
Japanese beauty Wabi-sabi ("Wabi-sabi") is characterized by the ability to perceive beauty in its essence, authenticity and no frills. This approach teaches a person to live in awareness, appreciate what is, and not pursue perfection. According to the modern writer Richard Powell, who wrote the book "Wabi-sabi ─ simple" ("Wabi-sabi is simple"), true learning "wabi-sabi" occurs through the realization of three simple facts: nothing is forever, nothing is finished and nothing is perfect.
Now among the fans of the life of wabi-sabi ─ Hollywood actress Jessica Alba and Twitter founder Jack Dorsey.
Another example from a culture closer to us is European. Cyprus is an island in the Mediterranean, which has a unique position between Europe, the Middle East and Africa. Its culture and perception of beauty is based on the culture of the ancient Greeks, Egyptians, Venetians and the peoples of Asia Minor. The Cypriot view of life is called Siga-Sig (Siga-Siga), which can be translated as "leisurely." Thus, the trend of "slow beauty" even coincides with the name of Cypriot philosophy ─ "leisurely beauty". Life in the Siga-Sig style is herbal medicine, the Mediterranean style of eating with its leisurely and social orientation, spa rituals in the Greek-oriental style, natural organic phyto-cosmetics, an orientation towards the values of life - family, friends and taking care of your own health.
They are very rosy. The slow movement, which originated in the gastronomic field, found its continuation in cosmetology and actively attacks the fashion, design, architecture and household segment. Soon we will see even more textiles made from natural fabrics, interior items from eco materials, cars based on safe raw materials and even houses made from plants. The future of plastic is practically numbered - in the near future it will be banned in many countries, and the philosophy of "slow beauty" will begin to occupy the hearts of more and more people in megacities.
Photo: Getty Images
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