It seems that the boom in perfumery novelties, flankers, limited editions has already covered us headlong, and we are floundering in this ocean without a chance to swim out. How simple it was before - we knew 3-4 (well, 10-15) names, and that was quite enough for happiness. But appetites come with eating, and when you find yourself in the perfumery department (it doesn't matter - GUM, TSUM, Harrods …), it's very easy to forget about the diet. And buying everything you like is not realistic. No, it's not even a matter of price. It's a matter of measure and … volume. My mom had three bottles on her dressing table. What size dressing table is needed to accommodate all that is beautiful that is, likes and wants a modern woman?
It is difficult to understand why most perfume brands stubbornly “pack” their creations in 100 ml bottles. The limit of possibilities is to find a fragrance in a 30 ml bottle. But this is too much if you are not inclined to use the same scent for a whole year. What is the way out then? Ask to "pour out samples"?
The illusion that a 100 ml bottle is an economical purchase breaks to smithereens if you know that most of us do not know how to properly store fragrances, without even following the elementary rule - to keep bottles in a dark and cool place. Therefore, the longer the fragrance is with us, the further from its original sound it leaves. At some point we inhale it from the wrist and are surprised - not at the change, but at the fact that we no longer like it. But this is not him at all …
Of course, the version of 20-25 ml will be more expensive in terms of the price of 100. But with such a choice of fragrances, which is now, it is impossible to imagine that someone is ready to use one perfume every day and for any occasion. It's boring to say the least. Unless you want to use it up as soon as possible …
A great idea - travel-kit - sets for travelers, but it is far from ideal. The set is someone else's collection. And it has an element of imposition. You are offered to buy your favorite perfumes in a mini-format, but the rest, not very favorite or ardently unloved, go to them as a "locomotive". Alternatively, you can give them to those who have developed their own romance with them. But you pay for it anyway.
Another invention is a set in which an atomizer is attached to your favorite scent (a case with a dispenser). And the volume comes out small, and it is convenient to take with you. Like, for example, Chanel N5 L'Eau. However … It is understandable that different perfume houses will never agree with each other. But even inside the same House, different fragrances have their own atomizers. Not a universal thing comes out. It's a pity.
"Niche" in this regard goes a little further. At Kilian Hennessy, for example, cases for "castings" (small bottles, into which perfume from a large "container" is poured) are suitable for any scent. True, the container itself can only be obtained with a 50 ml bottle in addition. There will also be a funnel - so that not a single drop passes by. Feel like an alchemist.
The most "working" option is just a miniature bottle. Maximum 15 ml. Better - even less. Otherwise, how to leave your dressing table for two weeks? After all, on vacation, the habit of changing scents to suit the mood remains. How to choose the one and only one with whom it will be comfortable for 14 days in a row? It's like walking for two weeks in one dress, because the rest of the suitcase did not fit.
Miniatures, travel miniatures, travel-size are what perfume marketers should strive for. Selling now 100 ml bottles is like caviar in ten-liter jars. In our reality, such a volume is like buying on the wholesale market. It seems to be cheaper in terms of 10 ml, but after all, objectively, so much is no longer needed. I don't want much, I want different things. And the sea breeze of AquKenzo, and the coffee and nut dessert Angel Muse Mugler, and the spicy cloves pounded between the fingers of Embers Rouge Bunny Rouge, and rum from Black Phanthom by Kilian, and irises Iris Armani Prive. Because one thing is not enough, and collecting a collection of bulky bottles is not modern. Not modern, because we have begun to travel much more, our life has become more diverse, and we also want to be different in it. And also becausethat it does not fit into the fashionable and very correct concept of smart consumption: less is more. In everything.
Photo: Getty Images, press archives
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