The LPrairie caviar line is already three decades old: the company began to actively use caviar extract in products in 1987. Since then, the design-perfect jar in rich cobalt color with a shiny silver lid and minimalist Helvetic print has become synonymous with perfect care and absolute attention to the needs of the skin.
What is Caviar Premier?
It is an innovative complex based on natural caviar extract and enriched with 7 active ingredients that are very sensitive to the needs of the skin. Its distinctive feature is that the extract of natural caviar is complemented by caviar mimetics - a mixture of unique biomolecules that have properties similar to natural caviar, but surpass them in some aspects.
The Caviar Premier complex has very intense firming and lifting properties that immediately multiply by two all the independent wonderful qualities of caviar extract. And we remember that caviar is an ideal anti-aging component that reduces the severity of age-related skin changes.
Caviar Premier powerfully stimulates its own collagen production, strengthens the intracellular matrix and provides active cellular regeneration at a level deep enough for the epidermis. Moisturizing, leveling the tone, "tightening" the oval, compensating for facial expressions and relieving stress are the tasks for which he is responsible. The development of the complex took about 5 years in total, so the scientific base for it was quite serious.
Why did they do it?
Caviar is an incredibly powerful active revitalizing ingredient that is literally capable of maintaining and prolonging the life of skin cells, but the laborious processing process has never allowed you to extract the maximum benefit of natural ingredients from it. The high-tech components of the Caviar Premier complex have helped to realize the potential of caviar as an anti-aging agent by 100%.
How do these products differ from the previous generation?
The Caviar Premier Complex makes the composition of the caviar line products as rich as possible, doubling the lifting and overall firming effect. Thus, the renewed Skin Caviar Luxe Cream is a rich moisturizing cream that increases skin elasticity and improves its appearance many times over.
The aesthetic pleasure of the silky soft texture and legendary Skin Caviar scent remain at the same sensual, deeply personal level.
The renovation began with three products (Luxe Cream, Luxe Cream Sheer and Luxe Sleep Mask), but gradually the brand will enrich all 14 products of the caviar line with the Caviar Premier complex.
Where does caviar come from now?
Previously, long caviar was obtained from wild sturgeon, a raw material that underwent mandatory quality control. Today LPrairie technologists have discovered a new source of a valuable component - Siberian sturgeon, which is grown in special, close to natural, "viable" conditions on aqua farms.
Photo: archives of press services
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