What you need to know about Sephora if it so happens that you didn't know anything about it? It is one of the largest cosmetics chains in the world. It was founded in France, more precisely, in the southwest, in the city of Limoges, in 1969 by a certain 22-year-old Dominique Mandono, while it is not known exactly who he was - a doctor, perfumer or entrepreneur. At one time, the brand was actively promoting the legend that its name refers to a derivative of the Greek word sephos, which means "beauty". But such a word was not found either in the Greek dictionary, or even in the ancient Greek, and rather quickly the company stopped referring to the beautiful legend. This, however, did not affect the development of Sephor in France and beyond.
The concept of cosmetics sales, which Sephor began to broadcast - a minimum of intrusive communication with the seller and a maximum of "probes" in the hall - has become revolutionary.
In 1998, the company entered the American market, and in 1999, it entered the Japanese market. In 2000, stores opened in Portugal and Greece, and in 2005 Sephor appeared in China and as a cosmetic brand in Russia. Today the brand is part of the portfolio of LVMH (Moët Hennessy Louis Vuitton), the world's leading group in the luxury segment. Sephor stores are represented in many countries of the world, with the flagship of 1,500 sq. m. is located in Paris on the Champs Elysees (the company's head office is located in the French city of Boulogne-Billancourt).
Sephor─ multi-brand shop with care, decoration and perfumery. Here you can find LMer and LPrairie, Dior and Chanel, Clarins and Clinique, Erborian and Dr. Brandt, Too Faced and Benefit and many more. In addition, the following brands are sold in Russia only in Sephor.
Marc jacobs beauty
Creator. Do I need to introduce Marc Jacobs, a fashion designer, Commander of the Order of Arts and Letters, who has continued to set trends in American fashion for 30 years?
Concept. Mark promotes creativity in everything and advises not to play according to the classical canons, but to create your own style. The most luxurious shades and super-innovative formulas should be sought from him.
The main thing. We use mascaras with a volume effect, long-lasting and rich gel liners and foundations with a radiant effect. A bonus is the packaging design - stylish, minimalistic and ultra fashionable.
Creator. One day, Stephen Rowley, the owner of a Melbourne coffee shop, wondered why the visitors were asking for coffee grounds. The history of the famous coffee scrubs began with this interesting detail.
Concept. Frank Body has made the home exfoliation culture not only more effective, but also more fun. The coffee blend is complemented by natural oils, the scrubs are packaged in craft sealed eco-packages, and the main character of the brand - Frank himself - gives advice on using the scrub on Instagram and makes cute jokes about dirt and shower.
The main thing. The focus is on scrubs for the body, face and lips, which moisturize the skin, resist cellulite and give a boost of vitality.
Creator. Rebecca Maurice is an Australian makeup artist and makeup artist. The idea to create her own brand came to her on one of the Australian beaches - this is how one of the sunniest and most radiant cosmetic brands was born.
Concept. Shine, shine and shine again. Here everyone will find their perfect product to create a radiant makeup regardless of age, style, face shape and skin tone.
The main thing. We look at highlighters, primers and foundations.
Creator. A group of American scientists are experts in the field of patch production and veterans of the beauty industry from the United States. 10 years ago, they created products only for medical and cosmetic centers, and today their products are available to everyone.
Concept. Create unique products that can be used quickly and easily in any situation. Patches and masks can be used at any time: while working or relaxing. The effect will be in five minutes.
The main thing. We take patches "for tired eyes" and face masks, which are often called "competitors of cosmetologists."
Kat von d
Creator. Kat Von D is a singer, tattoo artist, blogger and gallery owner who founded Kat Von D in 2008.
Concept. Make-up is absolute freedom of self-expression, so the brand is aimed at those who love bright daring makeup and are not afraid to paint in the literal sense. Kat is an environmental activist, so Kat Von D cosmetics are 100% cruelty free, which means they are not tested on animals.
The main thing. Pay attention to the textures of the products - they are very persistent, highly pigmented, dense. They were inspired by the ink that Kat uses in her High Voltage Studio tattoo studio. What are we testing first? Eyeliner, of course.
Creator. Duncan Napier is an herbalist (and philosopher).
Concept. A combination of time-tested pharmaceutical recipes based on medicinal herbs and the latest scientific developments and technologies. The name of the brand is derived from the English word believe and implies belief in the power of nature - a kind of "nature of the Siberian" in the West.
The main thing. The brand has four main product lines: for problem and oily skin, for aging skin, whitening products and complex care, among which you need to look for your own natural beauty recipes.
Creator. Kenji Ikemori, a visionary and beauty revolutionary from the 1970s, realized that cosmetic products were often bad for the skin and began looking for an alternative solution. It is not difficult to guess that they became the Boscia brand.
Concept. Its essence is a firm "no" to everything harmful. Bosci is the first cosmetic brand in the world that does not use synthetic dyes, preservatives, petroleum products and mineral oils (they are replaced by biologically active additives).
The main thing. We are looking at creams, masks and tonics that can speed up the regeneration process of the skin, increase its elasticity, reduce the signs of wrinkles and cope with acne.
Creator. Sal Ali and his wife, ultra-fashionable makeup artist Farah. The brand name became a real declaration of love: Sal Ali combined his name with the name of his wife. Despite its distinct oriental roots, the brand was created in the United States.
Concept. Ode to oils. Farsali is one of the first cosmetic brands to use oils in facial care.
The main thing. Facial serums and moisturizing primers (Rose Gold Elixir serum, with which the brand debuted in the cosmetic market in 2014, is still a hit).
The Sephor brand store is open in the Aviapark shopping center (4 Khodynsky Boulevard, metro CSKA) Instagram
Photo: archives of press services
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