Joy has become a new milestone for the Dior perfume house: it's hard to believe, but the brand hasn't had major launches of new perfume lines for almost two decades. Yes, there was a series of successful iterations of Miss Dior, J'Adore, but it was only in 2018 that the perfume house presented us with a completely new, original scent.
“Dior's Joy is the epitome of light. It resembles pointillist paintings with their crisp but delicate technique. Each of us perceives light in his own way, without thinking about it. The fragrance is built on the same principle, it consists of many nuances and facets that combine in a transparent sound. It took a long time to create it, but in the end it turned out to be bright and exciting."
Leading perfumer of the House of Dior Francois Demachy
What is the flavor? Thick, intensely floral and sweet at the start. This fragrance is not intended for those who like to stand out, attract attention to themselves. With him there will be no questions "what perfume do you use?" There will be no heads rolled in your direction. The aroma is restrained, and for all its sweet-floral viscosity, it does not trail at all, it sounds delicate, near the very surface of the skin. For this reason, it will perfectly get along with the office dress code and will suit both business ladies who are not inclined to give unnecessary information about themselves through perfume, and for young girls as a first scent.
“I wear Joy both day and night. Flowers make it light and airy, while musk makes it sensual. " Jennifer Lawrence, official of the new Dior fragrance
Joy is one of those perfumes that gradually open up, changing the sound over time, but does not lose its floral dominance. Average persistence ─ about 4 hours (fragrance presented in eau de parfum format). It sounds different in warm and cold weather, and you need to be prepared for this.
Photo: archives of press services
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