In each field of activity, there are a couple of three unusual professions, the existence of which is often known only to a select few. Fumelier, penguin flipper, lego sculptor - sounds unusual, doesn't it? The beauty sphere boasts a special wealth of non-trivial professions, and we will tell you about the most outstanding (and, most importantly, implemented ones).
The phrase with the beginning of "nostalgia for …" has become today one of the most popular both in the fashion sector and in the field of beauty. Famous cosmetic brands love their creations and developments no less than fashion houses and, of course, try to make their chronicles vividly woven into the history of the industry.
The people of this profession are responsible for the systematization and possible revival of campaigns, slogans and other "representatives" of cosmetics on the market. Thanks to them, we have an idea of the spirit and direction in which our beauty flourishes, and brands - what beauty to serve them.
You probably have scents associated with a specific place or memory. Today, the neural network chains responsible for establishing such a connection are actively used by the so-called scent coordinators, although this profession is called by different names.
Smell is the most powerful channel of access to our emotions (read also: "It smells like sex here: aromas that turn on from half a turn") and memory. Therefore, people who know how to correctly place scented candles, sprays, diffusers in stores, hotels or at commercial events are worth their weight in gold. If the phrase "the way to a man's heart lies through the stomach" is relevant in gender terms (which, however, is very controversial), then the phrase "the way to empathy lies through the smell" is a biologically indisputable truth.
"Name" of funds
All these long and sophisticated or short and bright names that we see on the aesthetic packaging of jars and tubes with cosmetics are the fruit of the linguistic work of entire teams of beauty experts.
These people are well versed in how our consciousness reacts to one or another word from the beauty lexicon, and they are also well versed in the semantic differences of words similar in sound or meaning: "Derma" or "skin"? "Tonal" or "toning"? "Ampoules" or "capsules"? “Moisturizing” or “Nourishing”? Indeed, beauty is real chemistry.
Experts in this profession talk about a cosmetic product only after they have tried it on their own body. It is not surprising, because their responsibilities include determining how the product should lie on the skin, as well as look, feel and sound. They also determine the density and fat content of your cream or serum.
This profession seems really tempting to us: to turn your favorite ritual into a work of life - isn't it a fairy tale, provided that you don't get tired of it?
If you have come across photographs in which scattered powders, shadows or layers of foundation make up a “juicy” composition, which if you don’t want to eat, then try it on your skin for sure, you should know that for such creativity there is a profession called “stylist of cosmetics ".
The focus of experts in this beauty field is the texture, color and aesthetic component of the entire possible range of serums and creams available to the modern woman's cosmetic bag. And the palettes they compose themselves are very beautiful: in this direction the power of marketing is somewhat limited, and really enthusiastic people create in it (although it is very difficult not to get carried away with such beauty).
Photo: Getty Images
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