
After forty, metabolic processes in the body slow down. Cells start to work differently and collagen stores decrease. This leads to the appearance of wrinkles, a decrease in skin elasticity, "blurring" of the oval of the face. However, there are 5 golden rules of care that will help keep your skin youthful and smooth for a long time.
1. Moisturize and nourish internally and externally
With age, the skin becomes dry. The cells of the epidermis are no longer able to retain a sufficient amount of moisture, so many women are faced with a previously unfamiliar feeling of skin tightness. The enveloping textures of Clarins Extra-Firming creams instantly give a feeling of comfort, make the skin soft and soft to the touch.

In addition, experts recommend drinking more water (at least 1.5 liters per day) and including in the daily diet foods rich in omega-3 acids (fatty fish, nuts, olive oil). They have anti-inflammatory properties, nourish cells from the inside and prevent the formation of wrinkles and flaking of the skin.
2. Get enough sleep
Lack of sleep has an immediate effect on your appearance. After all, it is at night that cells recover most actively, replenishing their energy supply. It is not for nothing that cosmetologists call the period between 23:00 and 02:00 "golden hours": this time is the peak of the regeneration cycle. So in the name of preserving youth, go to bed no later than 11 pm and be sure to use a product that optimizes skin regeneration. In the Extra-Firming night cream formula, the moonstone mineral extract is responsible for this action. Thanks to him, the next morning the face looks fresh and renewed.
3. Activate the synthesis of collagen and elastin
Elastic skin in youth is like a spring: despite active facial expressions, it easily returns to its original state. However, this property is lost with age. After 40, the production of elastin and collagen slows down (see also: "Collagen in cosmetics: types, effects and limitations"), on which the flexibility, density and plasticity of the skin depends.

In the updated Extra-Firmung formula, Clarins scientists have included an extract of the amazing mitracarp plant from Burkina Faso. It acts simultaneously on collagen and elastin fibers, as well as on connective fibers, helping to increase skin firmness and elasticity. This allows you to maintain vivid expressive facial expressions without the risk of deepening wrinkles.
4. Count on natural ingredients
Many people believe that after 40 you need to use "heavy artillery" - active chemical ingredients, etc. However, the experience of the Clarins brand shows that natural ingredients do the same job of preserving youth. The brand experts tirelessly find and study new plants with unique properties.


In addition to the already mentioned mitracarp, the extract of the Australian flower Anigosantos was included in the brand's creams. Also known as kangaroo's foot, this plant acts on the “fountain of youth” of the skin - a group of young cells that maintain its elasticity. Due to the properties of the component, the bonds within the intercellular groups are strengthened. Moreover, the regenerative potential of the cells that make up these same groups is fully restored.
In addition, Extra-Firming contains Kalanchoe extract for hydration, antioxidant medlar persimmon leaves, nourishing shea butter and oats for a lifting effect.
5. Connect gymnastics for the face
Fitness for the face is incredibly popular now (read also: "Face Fitness: Exercises at 25, 35, 45 and 55 years old (video)"). Set aside just 5 minutes a day for some effective exercise, and within 3-4 weeks you will see amazing results.
Exercise for an immediate lifting effect:
Open your mouth and smile as wide as possible, lifting the corners of your lips. Hold that facial expression for two seconds. Repeat 5-10 times.


Exercise against the double chin:
Open your mouth and use your tongue to push hard on the area behind your upper front teeth. Repeat 5-10 times.


Exercise against nasolabial folds:
Open your mouth in an "O" shape and curl your upper lip behind your teeth. Repeat 5-10 times.


Photo: archive of press services
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