Whatever the genius Tom Ford does, his handwriting cannot be confused with anything - be it a scandalous advertising campaign, an 18+ movie or a sexy scent. No halftones - just a bright, clear and uncompromising picture of what is happening. There are a lot of "cherry" aromas now, but you, definitely, have never met such a break. And considering that the cherry has been absent for a long time, it only adds drama and mystery. We risk assuming that it was very good where she disappeared: after all, a runaway berry in Lost Cherry comes to us resolutely, loudly, being in a slight alcoholic intoxication and moving on to outright harassment.
Cherry has always had two sides. One childish and innocent - you know when you climb behind a neighbor's fence in order to reach the juicy berries on the tree. Another seductive and lustful, when, like Audrey Horn from Twin Peaks, a cherry on a twig goes into the mouth, emerging from there a couple of seconds later with a twig expertly tied in a knot. You can eat cherry jam with froths, licking a big spoon with relish, or you can sip on sweet cherry liqueur and … - which side Tom Ford and the perfumer Louise Turner hired by him took is easy to guess.
The scent is naturally built on contrasts. Even the bottle, retaining its shape, plays on a transparent, pink candy-like frame, where juicy cherry pulp is hidden. The cherry here is not garden - scanty, small and sour - but varieties of griott, which are distinguished by almost black, fleshy and juicy fruits. In order to finally deprive the berry of its light and virgin side, it is mercilessly inclined to fermentation, spiced with a homeopathic drop of bitter almonds (a little more poison, dangerous to life), the animal gut of jasmine and a purification rose or pur, whose aroma and price can cause a slight faint … Leave the fruit and berry compote from the school breakfast for the wimps - with Lost Cherry liqueur it's time to go to graduation to escape immediately after graduation and get lost until the morning. Update:at the time of this writing, the details of the "lost cherry" still became known - this is nothing more than the virginity that Tom Ford lost, and which, thanks to his scandalous reputation, decided to "aromatize" after so many years. Well, judging by the smell, all the participants in the old trial were very, very good!
The intense and sophisticated oriental scent of Lost Cherry is infused with contrasts. He takes us to a place where innocence meets pleasure and sweetness meets seduction.
From the official press release of the fragrance
Photo: Getty Images, press archives
- Fragrance of the day: Mécanique Du Désir by Pierre Guillaume
- How essential oils are prepared in Sicily (and why they are good)
- Another Sexual Revolution: Tom Ford FW18-19
- What is a fasting diet and who is it suitable for