History is as old as the world: lovers of daring experiments against the defenders of natural beauty. Find out where your allies are in the coming season and choose the right tactics for creating your own unique style.
A Million Differences Smile
Gucci stunned the public by letting their model smile without hesitation. Thomas de Cliver, the leading makeup artist of Gucci Makeup, opened the imperfect smile of punk singer Dani Miller to the whole world, who was not afraid not only to show her imperfection, but also to present it as a virtue, placing the right accent on her lips with red lipstick. Thus, the Gucci lipstick collection becomes a daring weapon of "real" women in a decisive struggle against inhuman ideals of beauty.
Every year, experiments with geometry, graphics and drawing before our eyes are gaining more and more popularity. The classic black arrow has given way to bright, shiny and wide lines. The contours created by all available means - liner, pencil and even shadows, open up new horizons for fans of extravagant fashion. The easiest way to create an unforgettable look is to use a graphic arrow and colored eyeliner, like in the Yohji Yamamoto show.
The abstract and futuristic hands, made in black and retaining symmetry on opposite eyelids, are the favorites of many fall / winter 2019/20 fashion shows.
As part of the 2019 summer-spring show, Valentino arranged an eternal carnival of colors from the boring everyday cosmetic routine: arrows with glitter, bright wide color geometric and floral patterns won the hearts of the guests of the fashion show.
The variety of color palette returns to eyelash makeup. Makeup artists are increasingly focusing on the eyes, using colored mascara, liners and custom decorative elements. So, at the Valentino show, feathers were glued to the eyelashes, and Vivienne Westwood took a new look at long false eyelashes, returning them to their former relevance.
The stereotype that freckles are natural imperfections seems to be a thing of the past forever. Today, small swarthy dots have become the main mysterious highlight of the face. It's very easy to add freckles to your look - just draw them with a pencil or hair dye (see also: "How to draw freckles").
Wet skin makeup
Natural glow and natural skin shine are two trends that Fashion Week makeup artists love. Minimal use of matting agents, emphasis on moisturizing and nourishing the skin. Makeup without makeup is created with a pair of moisturizing sprays and serums, the effect of which is fixed with the lightest possible foundation.
Cold curling for eyelashes "Lash Lift"
The stylists of the fashionable British salon "Groom in Selfridges" announced an unusual way to make lashes voluminous and curved, without using any mascara. Lash Lift cold silicone perm is a new alternative to harmful eyelash extension. Beautiful long and curved eyelashes emphasize the expressiveness of the eyes and make the look at times more spectacular (see also: "10 ways to make eyelashes thicker and longer").
Photo: Getty Images, press archives
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- Back in the past: how beauty trends changed from the 1950s to the present day
- Society and beauty: for whom do we really want to be beautiful (not for ourselves)
- Vivienne Westwood: the main punk in the fashion world