We rarely get to children's and family photo albums, although the less often this happens, the brighter the new old acquaintance with expensive pictures becomes: it seems to you that you remember every captured moment as well as yourself, and every detail causes a gap of nostalgia that fills from the inside with something warm, almost honey-like and very deep.
Alessandro Michele, creative director of Gucci, was inspired by the magic of human memory, which gives each of us a bottomless world of happiness, kindness and dear "I": how to convey the elusive spirit of memory, an abstract image of the memory itself? The answer to this question was the fragrance Mémoire d'une Odeur, created out of gender, for any person, but most importantly - in honor of memory.
For the designer, her aroma is embodied in a complex but attractive combination of Roman chamomile growing in the vicinity of Rome since the 16th-17th centuries, Indian coral jasmine petals, exquisite musk and soothing sandalwood. Add to this composition a barely perceptible cedar with a note of vanilla, and you will discover the whole bouquet of memories that Alessandro Michele compiled with perfumer Alberto Morillas.
It has a place for indescribable melancholy and joy, for a feeling of lightness and a feeling of heaviness and depth - thanks to the musky mineral accord, they do not argue, but complement each other, create a unique aura of Mémoire - a house to which you want to return again and again.
“The creative director of Gucci has played with the history of the new fragrance, emphasizing the power of memories - bringing them back from the past and bringing them back to life. Traveling in time, the present and the past are connected by a bridge that stretches into the future."
From the official press release of the fragrance
Photo: archives of press services
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