Hair is the main decoration of any girl. Like a crown, they immediately draw attention to themselves, give the image a unique charm and attract admiring glances. "My hair is my crown!" - this is the slogan of the advertising campaign with the participation of the old new brand ambassador - Marina Alexandrova.
The actress already collaborated with the beauty brand in 2006 and fully shares its core values and Pantene's formula of femininity: a strong, flamboyant woman who wears her hair like a real crown. Selectivity and maximalism in the selection of care products is what makes Marina the ideal heroine of the brand. In addition, the actress often plays the roles of royalty, and who better than she knows that shining hair with health is an integral part of female strength and confidence.
“Frankly, my favorite role is the role of Catherine,” says Marina. - And this, among other things, 6 months of daily styling using irons, hair dryers and styling. After all, wigs were not used for the Empress's hairstyles. Just my hair! Of course, this affected their condition: their hair was in dire need of intensive restoration. And at that moment I realized how hair affects my sense of self. If they are in perfect condition, then everything is going great for me!"
The partnership between the actress and the beauty brand started on November 1 and began with one of the brand's key products at the moment - the Pantene Minute Miracle line, or rather, a keratin-reconstructor that restores hair from root to tip thanks to a high concentration of conditioning substances.
“My hair is my crown! And I want to wear it not only on set, but also in everyday life. For me, hair has always been not just a part of my appearance, but an integral part of my strength and confidence. This is exactly what Pantene gives my hair. And I will be happy to inspire and give these feelings and emotions to other women through our partnership,”says Marina.
Photo: archives of press services
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