Fashion Week shows are becoming the starting point for trendbook compilers for the next year, and this applies not only to the fashion, but also to the beauty sphere. We decided to analyze the top 7 global beauty trends, which, according to experts, will be the first in the 2020 trend list.
1. No brows
The first and most controversial trend in our collection is bleached or almost imperceptible eyebrows, which immediately highlight the eye area and make it the center of everyone's attention. So if you are going to follow this trend, you still have to emphasize your eyes with mascara, eyeliner or shadows.
2. Beauty Statement
In 2020, statement is, first of all, the voice of individuality and your unique style. Any accents in a beauty look - from intense smoky or spectacular arrows to unusual hairstyles, rhinestones and appliques - will help to emphasize it. The main thing is that the selected elements make a vivid statement about you, without changing them beyond recognition.
3. Gothic
Elements of punk, rock and gothic in a modern twist are smoothly replacing baroque and renaissance motifs in the trend agenda - it's time for dark shades of lipsticks, black eyeliner and a perfect face tone. There are many variations of transformations, but the dramgirl makeup option will most easily fit into your everyday look, so in any incomprehensible beauty situation we focus on it.
4. Graphics
In 2020, she will become the permanent mistress of your eyelids - at least that's what makeup artists decided at the Fashion Week shows. Only one thing pleases: here your imagination and creativity have no limits - you can draw lines to your taste, but if you are not in good terms with geometry, we advise you to switch to the side of the original smokey with graphic elements.
5. The magic of blue
The blue color managed to become a favorite of many designers and claims to be one of the main color trends of 2020, and in any of its shades: aquamarine, heavenly, native blue, dark blue can be safely taken into the palette of shadows, complementing the light haze of highlighter particles or delicate interspersed with rhinestones. A stunning look is guaranteed!
6. Makeup without makeup
The trend for naturalness gets a new name in the coming year - no makeup makeup. However, its essence does not change from this: in order for the makeup to be almost invisible, but to emphasize the facial features favorably, do not forget to use the makeup base, choose the right shade of the foundation to match the skin tone and choose brown mascara instead of black (see also: “Makeup without makeup: 6 main techniques ").
7. Green trend
The last two years have been marked by an active movement for sustainable beauty: now not only its defenders are trying to be closer to nature, but also people who are far from eco-activism, professing the cult of naturalness in their beauty rituals and associating it with the problems of planetary scale. 2020, according to the forecasts of makeup artists and stylists, promises to become even more "conscious": the revival of Ayurveda, the use of biodegradable packaging and extremely environmentally friendly means - all this will still have time to firmly gain a foothold in our minds over the next 12 months.
The usual processing of raw materials against the background of the growing global warming is no longer enough. That is why beauty brands inevitably take the path of moderate consumption, and the expression "less is more" becomes a real beauty mantra. For example, some brands are already developing programs to replace plastic packaging with their glass counterparts. With this eco-scheme, as soon as your product runs out, you can send the empty bottle back to the manufacturer or order another product that will be returned to you in the same glass packaging. Of course, not all brands set themselves such tasks, but many are already beginning to think about it as a real alternative to countless tubes from the assembly line (see also: “What global companies are doing to preserve the environment”).
Photo: Getty Images
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