Long-lasting Coloration In The Cold Season: 5 Golden Rules

Cold is a real test even for undyed hair, because at this time of the year, a lot of changes happen to them: due to lack of nutrients, exposure to heating or conditioned warm air, they can lose thickness, strength and softness. Add to this the withering effect of even the highest quality coloring formulas - and you have a complete picture of the disaster. And the most important thing is that on brittle hair, deprived of vitality, the paint will last very shortly. In the end, you are left with even more damaged hair and spend a significant amount of money, effort and time to restore it.

Together with the top stylist of the Bronze & Beauty salon Artem Mkhitaryan, we figured out all the intricacies of the issue and learned how to make the staining withstand the test of subzero temperatures and bad weather.

1. Choose your dye carefully

“The biggest problem for high-quality coloration in cold weather is the correct choice of the coloring component,” says Artem. - The fact is that the dye has a certain storage temperature and quality criteria. If you buy a coloring product, the chemical formula of which is extremely unstable and does not meet most of the quality standards, then the result of coloring will be appropriate, especially when it comes to subzero temperatures and improper hair care."

2. Keep your head warm

Despite the fact that hats are traditionally considered one of the main causes of hair problems during the cold season, neglecting them means making it even worse. For three months of freezing temperatures, spent without a headdress, your hair is unlikely to retain its former strength and beauty. Therefore, do not neglect this part of your everyday looks. Well, but what to do with the fact that the hair gets dirty from the cap much faster and does not leave a chance for a spectacular head of hair indoors?

“Use texturizing hair sprays to hide the unaesthetic effects of heavy sebum production. They contain substances that quickly absorb excess and make the hair visually clearer."

3. Make masks at home

“Use oils for the ends of your hair and moisturizing masks for the rest of your scalp. Taking into account the fact that in winter heating makes the air in the room very dry, it is important to help hair (especially dyed hair) to replenish the lack of moisture with the help of special means, Artem advises. - In home care for colored hair in winter, try not to skip a thorough cleansing. Headwear can create a "heat bath" effect and lead to clogging of the pores of the scalp and disrupt microcirculation in cells. And this is a direct negative impact on the health of the hair itself. You can also use scrubs from the colored hair product lines to cleanse.”

4. Say no to heat treatment

Needless to say, a hairdryer and curling iron are not the best friends for dyed hair in winter. Weakened, tough and brittle, under the influence of hot air or water, their condition only worsens, therefore it is very important to pre-set the device to a slightly warm mode, or better - cool (read also: “The opposite is true: how is it really worth drying your hair (you won't believe) ").

“When styling your hair, do not forget about thermal protective sprays with wax and other components that protect against overheating,” says Artem. - Also remember that the more and more often you dry your hair, the more you disrupt the normal sebum production. As a result, hair gets dirty faster, but it becomes drier and more brittle. Therefore, in the winter time with heat treatment of colored hair should be as careful as possible."

5. More vitamins and collagen

Do not forget that the condition of the hair and the secretion of sebum directly depend on the internal state of the body. In the winter season, if you do decide to dye, it is very important to think over a balanced diet in advance. It will be great if they have room for vitamins, supplements and foods high in collagen and fiber (see also: "How to take collagen? The 3 best ways"). You should first consult with a dietitian regarding doses and frequency of administration.

As you can see, caring for dyed hair in winter is not so much a "big problem" as a real art in which everything depends only on you.