“More and more often I come across complex formulations of anti-aging products that are difficult to read. Such labels do not inspire confidence and give the impression that the jar contains only chemistry and nothing useful for the skin. So how can you tell if a product contains natural ingredients? Which of these means are the most effective?"
The answer of the beauty editor mc.ru:
Today, many brands easily call themselves manufacturers of natural cosmetics, although in most cases they are not. The fact is that in order to meet this status, it is important that the brand's products contain about 80-90% of natural ingredients - and this is at least! If you see a mention of paraffins, numerous synthetic dyes, fragrances, phenoxyethanol and other difficult-to-pronounce names of substances on the label, then it is better to put the product back on the shelf and walk with your eyes on other labels. Of course, genetically modified products and mineral oils are out of the question, so all you need is to thoroughly study the current beauty market and figure out what and what brands you can trust 100% (and there are such units).
Dior's Capture Totale CELL Energy rejuvenating skincare line is the latest in this segment when it comes to natural anti-aging products. All Capture Totale CELL formulas are composed of at least 84% natural ingredients. Moreover, each component of the line has passed a toxicological examination and is recognized as safe for the environment, and such "controversial" components as silicones, mineral oils, BHT (butylhydroxytoluene) are completely absent. Super eco-friendly product packaging is also an innovation: it is made from recycled cardboard and its volume has been reduced by 25% in all products in the range.
The face of the advertising campaign is the top model Gisele Bündchen, who supports the values of “conscious beauty”, respect for nature and a healthy lifestyle.
Photo: archives of press services
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