Elegance that is difficult to replicate is put into the core of every Cartier perfume, and the Pash collection has managed to embody it in the fullest and most vivid way. And the point, of course, is the recognizable fougere accord that united each fragrance of the line.
It has not ceased to be relevant and subjugate to its magic for three decades (the Pashde Cartier fragrance was created in 1990), so Cartier perfumer Matilda Laurent decided to give the iconic creation a second wind: a new version of the bold, burning and rich Pashde Cartier perfume Parfum is preparing to re-conquer the world of perfumery in February 2020 - in a new reading that meets the main challenges of our time.
To this end, Matilda tried to maintain the characteristic Pash aroma base, but diversify it with woody and amber notes, using the best ingredients from around the world. Ambergris is for futurism, sandalwood is for passion, and the essence of patchouli from Indonesia is for giving the olfactory pyramid a truly royal elegance and luxury. They directly associate the fragrance with the motives of the original Pashde Cartier.
When creating a new version of the perfume, special attention was paid to the design of the bottle. And here the inspiration came from the eponymous PASH watch - an object of passion with a blue sapphire cabochon, a unique symbol of Cartier.
“A bold, bright and sophisticated fragrance will not leave anyone indifferent, just like its owner, will never go unnoticed.”
From the official press release of the fragrance
Photo: Getty Images, press archives
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