In the wake of the movement for sustainable production and a reduction in the carbon footprint of the perfumery industry, the Roman jeweler Bvlgari opens a new chapter in the history of responsible perfumery. The new project “Flower Gems Of India” was born in collaboration with the fragrance developer FIRMENICH and its local partner JASMINE CONCRETE, who have developed a unique agricultural model associated with the cultivation of jasmine. The initiative will run from 2019 to 2021 and will affect about 100 family farms in two regions of the Indian florist zone of Tamil Nadu.
Bvlgari and its partners offer a refined approach to the cultivation of one of the most popular perfume ingredients, jasmine. The new model assumes the use of the principles of permaculture, soil restoration and rational water supply. Experts predict that organic farming methods and a short supply chain will significantly improve the quality of the product and increase the level of social and economic well-being in the region.
For the Bvlgari brand, the project has become a source of pride and implementation of the ethical standards and views inherent in its philosophy.
“The search for the finest and most perfect precious gifts of nature led BVLGARI to Firmenich and its partner Jasmine Concrete - the producer of the highest quality jasmine in the world,” says Jean-Christophe Babin, CEO of BVLGARI. “It has become important for us to help the communities that allow us to create our perfume masterpieces, as well as to develop a sustainable approach to preserve and support the local economy. Like jewelry, our fragrances are created from amazingly precious gifts and we are passionately committed to exploring, accessing, and supporting their production as much as possible.”
Bvlgari, a member of the LVMH Group, was founded in Rome in 1884 as a jewelry boutique. Quickly acclaimed for its Italian excellence, Bvlgari is renowned for its fine craftsmanship and fine jewelery creations. Through international success, the company has become a global and diversified provider of luxury goods and services ranging from jewelry and watches to accessories and perfumes, offered in an unrivaled network of boutiques and hotels in the world's most exclusive shopping spots.
Firmenich is the world's largest privately held fragrance and fragrance company, founded in 1895 in Geneva, Switzerland. With a focus on evoking positive emotions for the sake of enhancing well-being, Firmenich has developed many of the world's most famous fragrances and fragrances, pleasing more than four billion customers every day.
About Jasmine Concrete
Located in Tamil Nadu, in the heart of India's flower belt, Jasmine Concrete has a network of over 1000 jasmine farmers and has access to a wide range of flowers including jasmine grandiflorum, sambac and tuberose, and spices such as davana, champaca. and vanilla. Jasmine supports sustainable livelihoods and helps local communities by increasing yields and quality, meeting upfront payment commitments and providing additional social support.
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