Bvlgari supports the Italian authorities in the fight against the spread of COVID-19 by launching a hand sanitizing gel developed in collaboration with ICR (Industrie Cosmetiche Riunite, Lodi), its longtime perfumery partner.
The disinfectant will be distributed by the Italian Civil Protection Department in 75 ml vials as an aid to infrastructures that are key in the fight against the virus. Bvlgari plans to produce hundreds of thousands of pieces in the next 2 months.
“Bvlgari has always believed in the clever hands of the artisans - men and women - who have made Italy an unrivaled master of luxury. Creativity is accompanied by quality. Today, more than ever, in the course of the production of Bvlgari disinfectant gel in the ICR laboratories, these same hands become "brave". They support doctors, nurses, volunteers - the "honest hands" of those who fight every day on the front lines to save the lives of millions of people, "says Jean-Christophe Babin, CEO of Bvlgari.
Photo: archives of press services
Related materials
- Fragrance of the day: Rose GoldeBlossom Delight by BVLGARI
- How the iconic Bvlgari snake watch came to be
- How sapphire, ruby and emerald smell: Bvlgari precious trio
- Snakes, flowers and Roman mythology: what the Bvlgari symbols really mean