Over the past decade, the topic of environmental friendliness and responsibility for nature conservation has become the most relevant for most players in the fashion and beauty industry. But some of them have been taking care of nature since their founding. For them, helping nature is more than a gesture of goodwill. This is an irreplaceable part of the brand's philosophy, to part with which means to change your principles.
Since 1853, the symbol of the House of Guerlain has been the most industrious and human-friendly creature on the planet - the bee. It is known that bees are vital to the biodiversity of the Earth and play a key role in the pollination process, without which plants would not be able to reproduce and fill the biosphere with oxygen. On the International Day of the Bee, remember that the preservation of this insect is the most important step in the process of ensuring food security around the world, which Guerlain knows firsthand.
For over 12 years, the House has been fulfilling its obligations to preserve the biodiversity of bees: it cooperates with the Association of the Breton Black Bee (ACANB) on the island of Ouessant, with the French Bee Observatory (Observatoire Français d'Apidologie), with the University and the School of the Bee, participates in the UNESCO Human and the Biosphere”in cooperation with the French Bee Observatory (Observatoire Français d'Apidologie). The bee is the main guardian of nature, who needs our love and care.
Draw attention to the topic of saving bees on Instagram with Guerlain stickers created for World Bee Day on May 20th.
Photo: archives of press services
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