The Gucci universe captivates with a craving for revealing any individuality: each perfume creation by Alessandro Michele emphasizes the beauty of the personality, its uniqueness and individual charm. The iconic Gucci Bloom fragrance is the focal point of the brand's philosophy, centered on the natural human nature, requiring disclosure and honest, unbiased perception.
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Publication from Gucci Beauty Official (@guccibeauty) Jul 23, 2020 at 3:01 PDT
The olfactory pyramid of the scent opens up like a flower, giving each petal the opportunity to express its beauty in full force. The composition of the fragrance has three leading notes - fragrant jasmine, mysterious tuberose and captivating Rangoon liana. Their consonance awakens a passion for self-discovery, self-knowledge and inspires sincerity - the courage to be yourself and let others see yourself as you really are.
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Publication from Gucci Beauty Official (@guccibeauty) Jul 30, 2020 7:30 am PDT
The next page in the legendary history of Gucci Bloom is opened by new faces of the fragrance - director and actress Anjelic Huston, singer and songwriter Florence Welch, actress and model Jodie Turner-Smith and designer Susie Cave (Susie Cave), who starred in a recent campaign for the fragrance and brought even more energy of creativity, charisma and charm to it.
"The vision, born of the creative mind of Alessandro Michele and brought to life by Floria Sigismondi, the consummate photographer and filmmaker, blurs the lines between the two universes, revealing the essence of Gucci Bloom, which is about finding your own Self and unleashing your creativity."
From the official press release of the new scent campaign
Photo: archives of press services, Instagram
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