The “back to nature” movement is a craving for cleansing from everything artificial and unjustifiably complex, with which the modern world is overflowing. Perfumers were among the first to take significant steps towards simple, but no less intense formulas - sounds that give a sense of pristine beauty and fill with a sense of naturalness that does not require unnecessary words and additions.
Cartier perfumer Matilda Laurent decided to go back to the roots and feel nature in its purest notes, and at the same time reconfigure the true connoisseurs of high perfumery to the sounds that often appear in the olfactory pyramids of aromas, but have long been waiting for their solo reading.
Les Epures de Parfum is a new collection edition of fragrances featuring citrus (Pur Kinkan), magnolia (Pur Magnolia) and lily of the valley (Pur Muguet).
Pur kinkan
Citrus notes have energizing and piquant sound that will appeal to lovers of a long-lasting sillage and characteristic shading bitterness. The new creation of Matilda Laurent has absorbed all the aroma of orange peel, warmed by the sun and caressed by the southern wind. The sparkling olfactory pyramid is complemented by subtle plant and floral accents, which create a unique harmony of sweetness and bitterness.
“Yellow, green, orange: a tempting fruit just plucked from a branch - a pleasure that is impossible to resist”
From the official press release of the fragrance
Pur Kinkan by Cartier
Perfumer: Matilda Laurent
Notes: orange peel, citrus wood, fruity notes
Price: 21 200 rubles.
Pur magnolia
A scattering of magnolia flowers is like a fabulous dream, in which you just want to plunge headlong and succumb to romantic dreams that give a summer day a unique lightness. Rose petals against the blue sky, their soothing rustle of thoughts and air warmed by the sun is a combination worthy of poetry, and in the talented interpretation of Matilda Laurent turns into a work of perfumery - Pur Magnolia. She tried to convey the sound of the flower as realistic as possible, limiting the composition to warm spicy and lemon-herbal notes.
"Here magnolia will never be just one of the ingredients, it is at the heart of the composition: it shines like a gem in a luxurious setting."
From the official press release of the fragrance
Pur magnoliby Cartier
Perfumer: Matilda Laurent
Notes: magnolia petals, zest, herbs, spices
Price: 21 200 rubles.
Pur muguet
Lily of the valley is a symbol of purity and a real embodiment of natural naturalness, which was the most difficult task to translate into the language of perfumery when working on the Les Epures de Parfum collection. The composition of the Pur Muguet fragrance does not obey the laws of classical perfumery and creates the illusion of real contact with the flower and nature - regardless of the season outside the window. The sound of the perfume is distinguished by a light powdery hue, which resembles the very creak of snow underfoot, which is often associated with moments of indescribable, "childish" happiness.
"This is not a dream: you are in the very heart of a tender lily of the valley and you can touch the crystal dew drops on the petals."
From the official press release of the fragrance
Pur muguet by Cartier
Perfumer: Matilda Laurent
Notes: lily of the valley, powdery shades
Price: 21 200 rubles.
Photo: archives of press services
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