“I see a lot of photos on Instagram with the hashtag #shimmer, and it clearly refers to hair, not makeup. Is this a new coloration? It looks beautiful on Instagram photos, but it is not clear whether it is toning, balayage, hair makeup, hair painting, or just some special shiny care? Who suits more ─ brunettes or blondes (I have blonde hair)?"
Anastasia (21 years old)
The term "shimmer" is not new in the beauty industry, it was mainly applied to bright, shimmery makeup that shimmers, which uses sparkles, glitter, sequins. Now, dye makers have decided to apply it to hair to add glamor and holography to coloring and toning.
Yes, the hashtag #shimmer is very popular on Instagram with over 1 million mentions. Previously, when there were no new shades created specifically for this coloring, "shimmer" could be made with special techniques and mixtures of shades of cocktails. The staining process took a long time. Now the holographic effect can be created on any base: the "shimmer" is suitable for blondes, brunettes, and redheads.
Shimmer is a permanent coloring. It lasts an average of 2 months. The coloring itself is unusual: the hair color seems to play with the light, and it can change depending on the lighting ─ to be daytime, warm cold. But this is only a visual effect, and in general, "shimmer" suits absolutely everyone. Coloring is especially important in the autumn-winter period ─ the image will remain delightfully bright.
Photo: archives of press services
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