After the launch of the Y fragrance by YSL, named after the first letter of the name of the great couturier, the brand opened to its fans a completely new perfumery story that reveals the most powerful layers of male energy - passion, willingness to take risks, determination and self-sufficiency. Not surprisingly, renowned rock musician Lenny Kravitz is the new face of the fragrance - the embodiment of YSL aesthetics. Performer, songwriter, producer, multi-instrumentalist, actor, style icon, photographer, designer - a more multifaceted personality is hard to imagine. Not to mention that Lenny is a recognized style icon, and many celebrities and influencers equal his taste.
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Shared by YSL Beauty Official (@yslbeauty) Sep 10, 2020 12:59 pm PDT
Filmmaker Anton Corbein tried to convey the unique charm and beauty of the performer's self-expression in the advertising campaign. The video tells about iconic moments in the life of a celebrity in a very personal mini-story that fascinates and inspires at the same time.
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Posted by YSL Beauty Official (@yslbeauty) Sep 8, 2020 12:59 pm PDT
“I have always admired Yves Saint Laurent. His works, his aesthetic vision, his way of life, his courage. He was incredibly versatile and drew inspiration from many sources. I also have quite a few Saint Laurent pieces. It has always been that way. You don't have to try to get used to these clothes. She just became a part of my lifestyle for many, many years. So this is a very organic collaboration for me."
Lenny Kravitz
Photo: archives of press services
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